Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
- Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
- Develop and manage engaging content for digital channels, including blogs, social media posts, email newsletters, and website updates.
- Collaborate with the design team to create visually appealing graphics and videos to enhance digital content.
- Implement SEO strategies to improve organic search rankings and drive traffic to the website.
- Manage paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
- Develop and implement a social media strategy to increase brand awareness and engagement.
- Monitor social media channels, respond to customer inquiries, and manage community interactions.
- Plan and execute email marketing campaigns to nurture leads and engage customers.
- Monitor email performance metrics and optimize campaigns for better results.
- Use web analytics tools (e.g., Google Analytics) to track and report on website and campaign performance.
- Analyze data to identify trends, insights, and opportunities for growth.
- Work closely with cross-functional teams, including sales, product, and customer service, to align digital marketing efforts with overall business objectives.
- Stay up-to-date with digital marketing trends and best practices, bringing new ideas and innovations to the team.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably within a similar industry.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Excellent written and verbal communication skills.
We regret that only shortlisted candidates will be notified.
Careerstar International Pte Ltd
EA License No: 03C3254
EA Personnel No: R23115696
EA Personnel Name: Chin Lee Wei
