We are seeking an experienced Digital Marketing Executive to spearhead our digital marketing initiatives with a curious mind towards embracing new technology. This hands-on individual contributor role is ideal for a professional with a minimum of 2 years of experience in digital marketing, who possesses an in-depth understanding of both global platforms like Google, LinkedIn, Meta, TikTok. The role involves strategizing, executing, and managing digital advertising campaigns, measuring performance, and delivering insightful reporting.
Responsibilities:
- Develop and implement digital marketing strategies that cater to domestic, regional and global audiences.
- Hands-on management of digital advertising campaigns, from setup to execution, on platforms including but not limited to Google, LinkedIn, Meta, TikTok.
- Measure and analyze the performance of digital marketing campaigns across all platforms, making data-driven decisions to optimize return on advertising spend (ROAS) and key performance indicators (KPIs).
- Provide detailed reporting on campaign performances, offering insights and actionable recommendations for continuous improvement.
- Navigate and utilize user dashboards effectively across various platforms for campaign setup, targeting, and optimization within each platform and GA4.
- Collaborate with cross-functional teams (domestic and offshore) to ensure brand consistency and the integration of digital marketing strategies with broader marketing objectives.
Qualifications:
- Minimum of 2 years of experience in a digital marketing management role, experience with the Chinese digital market a plus.
- Proficiency in management platforms like Google, LinkedIn, Meta, TikTok.
- Strong analytical skills and data-driven mindset, experienced in utilizing analytics tools for performance measurement and reporting.
- Deep understanding of social and digital, website metrics, and digital marketing best practices including AI technology or tools that empowers better learnings for brands.
- Proven ability to work and perform independently with minimal supervision.
- Exceptional project management skills, with the capability to manage multiple projects simultaneously.
- Excellent communication and teamwork skills, able to work effectively with diverse teams and stakeholders.