Associate Director, Regional HPV Regional Marketing
- Join the premier biopharmaceutical company that has been in Singapore for more than 25 years and in AP for over 60 years.
Job Purpose
In this role, you will be supporting the Regional Commercial Leader (RCL) to drive our key growth driver – HPV by executing on key strategic priorities, focused on Consumer activation, HCP recommendation, and streamlining path to purchase for Private markets, and to drive cohort expansion across public NIPs in various markets. You will work closely with key agencies to develop the consumer driven narrative and support the review and approval system accordingly. The candidate is expected to move with speed and agility to deliver a roadmap for HPV from strategy to execution over a 30-, 60- and 90-day timeline.
This position reports directly to the RCL (Regional Commercial Leader) AP Vaccines, as part of the Commercial and Marketing (CCMO) regional team and the International Commercial Organization (ICO) globally.
Responsibilities
Localize, Adapt and Execute the AP HPV Strategy
- Develop the customer strategy aligned to the HPV Masterbrand narrative, inclusive of HCP, HCC, others to support the Adolescent and Adult HPV business for the AP region.
- Execute on the Cognitive Persona HCC campaign, integrated with MB, and Synergized with local market activations.
- Work closely with the digital, data & social media teams to develop and execute Content Marketing and Customer Insights
- Localize, adapt and execute the AP HPV Masterbrand strategy and enterprise-wide narrative for the HPV Franchise focused on protecting Adolescents and Adults who missed the opportunity from prevention against HPV related cancers and diseases
- Collaborate directly with the regional centralized digital marketing models to ensure alignment with the global HPV Masterbrand content & strategy
- Guide regional agencies on brand narrative and content development and approvals.
- Deliver an “iterative approach mindset” across L3 Listen, Lead, Learn in planning and execution to ensure the regional franchise dynamically responds to market needs.
- Execute on key initiatives to drive strong HCP recommendation, viz Global HCP segmentation adaption to Region, with market level customisation as needed.
Partner with the Digital, Market and Agency teams
- Working with the local HPV marketers and the regional cross functional teams in the region, to ensure proper and efficient execution of the centralised campaigns in-market
- Ensure all markets have thorough data-driven solutions and decision making in place, in every part of the L3 journey
- Roll-up the local L3 plans towards common opportunity spaces and brief the prioritised regional opportunity spaces back to the agencies
- Develop brief (marketing objective, persona, triggers/barriers, task map, key messages, mandatories), disease & product attributes to agencies
- Brief to Agency on compliance requirement included training, interaction with government officers by the agency or subcontractor etc.
Campaign development and execution
- Develop monthly campaigns across different opportunity spaces with the Digital & Agency teams
- Get all master content approves in a fast and efficient way by regional and local Medical/Legal
- Develop a coherent Omnichannel Promotional plan to drive HCC -HCP messaging integration, working closely with Markets, and Agency partners.
- Ensure timely and high quality transcreation in each market by working closely with the local marketers and agencies
- Create yearly editorial calendar and assign appropriate workstreams, budgets and teams to execute
- Work closely with the DDnA teams to track the attribution and impact of our campaigns.
Requirements
- Bachelor of Science (or equivalent) in Marketing, Science, IT, MBA , or equivalent commercial experience and discipline
- Minimum of 5-7 years of experience with relevant working knowledge delivering effective campaigns to drive positive business results
- Strategic business acumen and knowledge of commercial and marketing approach at the company, understanding and application of company policies, compliance, operations and change management is preferred.
- Capability to communicate and collaborate across business and technical teams, with the empathy and sensitivity for data maturity differences and is able to rally teams to action and outcomes.
- Strong project and people management skills to execute complex initiatives in a matrix structure and the capability to get things done in an ethical and compliant way.
- Deep understanding of Asia Pacific markets.
- Fluency in English, both spoken and written.
- Achieving results without direct line authority, energize and motivate a team to follow his/her direction.
- Experience in consumer goods marketing is a plus
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
