As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.
At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
Team Summary
Marketing Services is a growing business within Visa and delivers value to clients through a range of services, from advisory to execution to sponsorships.
The Marketing Services Hub team is dedicated to advancing Visa Marketing’s value-added services across AP, working closely with country Client Marketing teams, regional Finance & Hub partners and Global Marketing Services teams. This team is responsible for supporting AP’s Client Marketing teams by sharing best practices, developing training and communications materials, advancing key strategies to drive business growth, and ensuring efficient operating processes.
This role will focus on Marketing Services service line diversification and business development across AP.
Director, Marketing Services, AP responsibilities
As the Director, Marketing Services, you will report to the Senior Director and be responsible for the expanding Marketing Services service line use cases & business development. Main responsibilities are
- Lead service line growth strategies through close collaboration with country Client Marketing teams to understand and address client unmet needs
- Operationalize new ‘top-down’ opportunities for country Client Marketing teams, such as Sponsorships or Media platforms, to drive client uptake, including pricing strategy, development of sell-in materials, implementation process, pilot support
- Drive uptake of Marketing Services with Visa’s Commercial and Money Movement Solutions, with B2B clients
- Be champion for Marketing Services RFP and pitch proposal responses including leading Marketing Services pitch narrative with markets, supporting with best-in-class examples from across & outside of region to strengthen Marketing Services propositions
- Be champion for best practices and best-in-class examples of our engagements across the region and across the network, connecting with counterparts from other regions for learnings and collaboration
- Work closely with Global Marketing Services teams for cross-regional learnings for AP application
- Partner closely with Visa internal teams, such as VMS and VCA, to drive collaboration opportunities
