Job Summary:
As a Regional Customer Marketing Manager for the Asia region, you will play a key role in conceptualizing, developing, prioritizing, and carrying out compelling marketing strategies and plans with regional commercial stakeholders, functional marketing teams and alliance partners to accelerate lead conversion and market share in existing customer base and net new accounts. You will be responsible for owning end to end marketing plans and budget, from prospect acquisition to engagement to conversion via tactical marketing mix including events, social media and digital platforms. In this role, you will identify, create, and scale cost-effective customer acquisition and lead generation campaigns across new and established target market audiences.
Success in this role relies on the ability to build collaborative relationships at multiple levels internally. A positive, upbeat approach and the ability to manage several simultaneous tasks and projects whilst remaining calm and focused are also key factors to successful performance.
Responsibilities:
- Develop and deploy strategic account-based marketing plans across multiple tactics including events, email, content syndication, display ads and social media channels.
- Collaborate across business teams, as well extended marketing teams to plan and deliver integrated marketing initiatives that generate demand, portfolio awareness, and overall market share
- Monitor success and budgets, and contribute to achieving business and revenue growth targets in shared ownership with the program managers
- Develop and implement inbound customer experiences focused on pipeline acceleration and demand generation, as well as related activities in online, social, telemarketing, engagement, and nurturing customer journeys
- Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes; be aware of latest lead, audience, and content-led customer acquisition advancements
- Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that brand standards and identity guidelines are adhered to, and stay focused on KPIs and metrics for each campaign
- Implement and continually test new creative messaging, landing pages, campaigns, and tools
- Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences
What We’re Looking For:
Basic requirements:
- Minimum of 3 years of B2B marketing experience with a focus on direct marketing
- Sales cycle and account based marketing knowledge including demand creation and pipeline contribution/acceleration
- Demonstrated ability to create and develop strategies through integrated inbound/outbound marketing campaigns including marketing tactical mix; physical and virtual events, social and digital marketing to meet identified objectives and outcomes
- Knowledge and experience using key business applications including Sharepoint, SalesForce, Marketo, and HTML
- Proven track record of successful online marketing campaigns and experiments -- owning campaign performance and adjusting tactics to meet goals and budgets.
- Excellent analytical and quantitative skills, ability to turn analysis into actionable programs and to use data to optimize day-to-day performance.
- Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
- A customer-centric attitude and the motivation to work entrepreneurially on a regional marketing team.
Preferred Requirements:
- Experience with any of the large ad platforms: Facebook, Google, YouTube.
- Deeper knowledge and interest for social media and digital marketing platforms
- Experience in building and managing customer data (targeting, segmentation, campaign sizing, propensity modeling)
- Industry knowledge – Energy & Commodities markets.
- Ability to demonstrate track record of success in all key areas of responsibility.
- Experience in leading B2B events
EA License No. 01C4394 • RCB No. 200007268E • Lim Jia Jie EA Registration No. R22108969
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