To research, plans and executes the sales and marketing process of an organization. Their focus areas may vary with the industry and the specific needs of a company, but in general, their roles and responsibilities include:
- Develop strategic objectives related to sales and marketing functions.
- Develop marketing plans, such as promotional events and product launches.
- Create and maintain sales and marketing budgets.
- Research the market, understand customer requirements and analyze trends.
-Coordinate with the HR department to hire and train staff.
-Prepare reports and presentations to update management with sales progress.
-Network and socialize with important clients to ensure sustained patronage.
-Identify new marketing opportunities.
-Attend business seminars, conferences and workshops to track industry trends.
-Coordinate with the business development team.
