The Group
Powered by the vision of connecting businesses worldwide to transact with ease, Henatenn is an Integrated Omni-channel Commerce and Supply Chain Solutions Enabler that Harnesses Evolving Technological Innovations.
The group comprises three distinct affiliates that offer a comprehensive range of solutions for the beauty and fragrances industry to include:
- Neferti: Channel distribution partner
- DTB: Market expansion solutioning
- Novela: Premium retailer
Customer-centricity and Warmth are deeply ingrained in the Henatenn DNA. Relationships with partners and customers are highly valued, with many lasting over a decade one of the key reasons why the company has enjoyed sustainable growth through the years.
Internally, it translates to being an equal opportunity and nurturing organisation. Henatenn invests in its employees, giving them room to be creative, grow and excel, which has resulted in a high-performance team that stands united and collaborative. Everyone is empowered to overcome challenges and celebrating success together has become a part of its culture.
With an established unique supply chain and distribution system that solidified over the years through continual innovation and customer interaction, the group has seen revenues exceed SGD 100 million annually.
In the last decade, the group has successfully planted its footprint outside its Singapore headquarters, Henatenn is on-track to achieving its dream of global omni-presence.
One of the Henatenns mission is to drive business growth and enhance brand positioning, we are committed to delivering exceptional consumer experiences and maximizing marketing investments. We are now consolidating our premium retail and marketing expansion divisions to create a unified marketing team that will drive synergy and innovation.
We are seeking a dynamic and visionary Group Marketing Director to lead the newly consolidated marketing division. This role is pivotal in aligning and integrating marketing strategies for both our premium retail and marketing expansion arms. The ideal candidate will be a strategic thinker with a proven track record in driving consumer engagement, optimizing marketing investments, and leading diverse teams to achieve both long-term and short-term brand objectives.
Key Responsibilities:
- Develop and implement integrated marketing strategies that align with the business objectives of both premium retail and marketing expansion divisions.
- Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic objectives.
- Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies and investments as needed to maximize ROI.
- Drive synergy across marketing initiatives to maximize brand impact and investment efficiency.
- Identify emerging market trends and consumer insights to inform strategic decision-making and innovation.
- Implement innovative campaigns that engage consumers and drive brand loyalty across multiple channels.
- Collaborate with brand partners and principals, retail team, operations and other departments to ensure execution excellence.
- Lead and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture.
- Prepare and present regular performance reports and recommendations to senior management.
Requirements:
Experience:
- Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role within a premium retail or marketing expansion environment.
- Proven experience in leading integrated marketing campaigns, managing large teams, and driving strategic initiatives.
- Demonstrated success in managing significant marketing budgets and delivering measurable results.
Skills:
- Exceptional strategic thinking and problem-solving abilities.
- Strong leadership and team management skills, with a track record of building and leading high-performing teams.
- Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
- Proficiency in data analysis and performance metrics to drive decision-making and optimize marketing efforts.
