Job Summary:
The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s products and services. This role plays a major part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The candidate should be well-versed in digital marketing concepts, strategies, and the latest tools and technologies.
Key Responsibilities:
- Content Creation: Create high-quality, engaging content for various digital platforms (blogs, social media, website, email).
- Social Media Management: Develop and manage social media strategy, creating content calendars, and engaging with the audience to build brand loyalty. Creating tik-tok, Youtube shorts video
- Email Marketing: Design, implement, and track email marketing campaigns to nurture leads and increase customer retention.
- Analytics and Reporting: Measure and report on the performance of digital marketing campaigns using tools like Google Analytics, and derive insights to improve future campaigns.
- Market Research: Stay up-to-date with the latest trends and changes in digital marketing and adapt strategies accordingly.
