Job Overview
The Senior Regional Product Manager is directly responsible for the strategic planning and commercialization of the specific AmSeries platform(s) under their responsibility in Asia Pacific to deliver sales growth, margin and share of wallet growth. This is achieved by leading without direct authority and collaborating across the company to bring everyone together on a clear, shared understanding of the customer problem & needs, and work to solve it to meet our business goals.
The successful candidate has a high degree of independency and accountability for driving profitable sales growth, yet strong team work is imperative with the Sales & Marketing team in Amcor Flexibles Asia Pacific (AFAP) the candidate is part of, the Global Product Director and their regional counterparts, as well as other key points of contact, subject matter experts across functions in the regional team and Asia Pacific’s business units.
Job Key Accountabilities
The Senior Regional Product Manager is responsible for the go-to-market strategy, and fast profitable sales growth across the region of the specific platform(s).
Strategic Planning
• Where to Play: Market, competitor & value chain analysis, opportunity quantification & prioritization
• How to Win: Regional and business unit customer needs, product plan including sources of differentiation & competitive advantage, regional customer deployment plan (target customers, samples, trials), tailoring global value proposition to local market needs, pricing strategy
Product Launch & Management
• Lead and drive launch planning across AFAP (cross function) and its business units
• Input into and work with Commercial finance, Sales & Marketing on value pricing framework
• Ensure the sales teams are trained on product knowledge, value proposition, and selling approach
• Seen as the subject matter expert and AFAP lead for the platform products – credible, knowledgeable resource for internal and external customers to reach out to for support, and as such supports customer meetings
• Provide input and recommendations on regional capacity needs and allocation of available capacity across region
• Analyse product P&L across the region (pricing, capacity allocation, product roadmap)
Product Expansion & Post Launch Activities
• Update value proposition, positioning and R&D targets based on evolving customer needs, and competitor activity
• Forward planning for regional expansion including regional capacity over a medium- to longer-term horizon
• Create business case with business unit finance team for capital expenditure if required
• Establish segment / product objectives for Operating Plan and Strategic Plan, monitors performance against KPIs and initiate corrective action if/when necessary
• Manage margin over product life cycle
• Generate region reporting needs; provide data/insights to Global team as needed
Leadership and People Management
• Manage diverse relationships – relate well to a variety of diverse styles and cultures, build networks, quick to find common ground
• Secure & coordinate information flow, subject matter expertise and action planning with relevant functions (cross-functional and global – business unit team coordination)
• Lead, develop, motivate and assign people to appropriate tasks. Provide coaching and training to business units’ points of contact
• Participate actively in relevant industry associations across the Asia Pacific region
• Model Amcor’s values in all internal and external dealings, exhibiting desired behaviours and approaches in all business activities
• Ability to push through a specific identified opportunity and create a compelling value proposition to engage with relevant stakeholders for buy in and seeing through the future capacity & expansion needed
• Pragmaticism – Able to balance near-term priorities while executing medium- to long-term initiatives, 80/20 mentality
• Develop trust within the businesses so that when there are conflicting priorities or other issues the candidate is able manage these and ensure that all involved understand the issues and agree with the solutions put forward
• Be a strong lead voice, globally communicating AFAP business unit and diverse customer needs (emerging & developed market needs) and ensure input is addressed in Global product plans, value proposition and capacity allocation
• Ability to navigate through ambiguity and organizational maze with relative ease and confidence
• Develop product launch process ensuring consistency in core principles and key processes while addressing BU needs
• Ability to direct / lead while also being hands on, and knowing when to apply which
Job Qualifications / Requirements
Knowledge and Experience
• Business acumen – Understanding of the wider environment within which our business operates and implications of e.g., trends / shifts in sustainability and consumer perception, brand owners’ opportunity & challenges, and being able to drive actionable insights and articulate what products/services to offer to accelerate profitable growth
• Minimum of 7-8 years relevant work experience in B2B product management experience with ability to independently lead the agenda
• Direct packaging industry work experience or indirectly as a customer or supplier for packaging preferred, and understanding of multinational or large regional FMCG customers would be an added advantage
• Detailed oriented with strong project management skills on multi-market projects
• Excellent communication skills including command of spoken and written English is a must (bi-lingual communication would be an added advantage)
Education and Certifications
• University degree in a relevant discipline e.g., Management, Marketing, Commerce, Engineering, Finance; MBA (preferred)
Job Specific Skills & Abilities
• High learning agility
• Problem solving and analytical skills
• Strategic planning (conducting market assessments, gathering insights from fieldwork, challenging conventional wisdom, prioritizing)
• Strong influencing and persuasion skills while maintaining effective interpersonal relationships across various stakeholders
• Entrepreneurial, self-motivated, can-do attitude – find information, articulate actionable strategy and actions, engage / energize internal team and stakeholders
