Marketing Executive, Content & Design (BYD & Denza)
Job Description & Requirements
Overview: We are seeking a creative and driven individual to join our team as a Marketing Executive with focus in content creation and design. In this role, you will be responsible for the development and implementation of marketing campaigns, designing of ads, collaterals and creation of content across all channels to promote our products and services. If you have the passion for marketing, an eye for design, and a knack for creative thinking, we encourage you to apply. Background in photography / videography will be a bonus.
Responsibilities:
- Collaborate with the marketing team to develop comprehensive marketing plans and strategies aligned with business objectives.
- Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, events, and advertising.
- Create engaging and compelling content for various marketing channels, including website, social media, blogs, and email newsletters.
- Develop content calendars and schedules to maintain a consistent brand voice and messaging across all platforms.
- Conduct market research and competitor analysis to identify trends, insights, and opportunities for content development.
- Manage content distribution and promotion strategies to increase brand visibility and engagement.
- Manage company's social media accounts and develop strategies to increase followers, engagement, and brand awareness.
- Monitor and analyze social media and digital marketing metrics to track performance and identify areas for improvement.
- Stay updated on the latest digital marketing trends, tools, and best practices to enhance campaign effectiveness.
- Support brand-building initiatives and ensure brand consistency across all marketing materials and touchpoints.
- Design branded materials, including brochures, presentations, and promotional materials.
- Use market insights to inform marketing strategies, product development, and positioning.
Requirements:
- Bachelor's degree in Design, Marketing, Communications, or related field.
- Proficiency in graphic design software e.g. Adobe Photoshop, Illustrator, InDesign and ideally any digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
- Strong understanding of marketing principles, strategies, and techniques.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work effectively in a fast-paced, collaborative environment.
- Attention to detail and ability to manage multiple projects simultaneously.
- Preferably Class 3 driver's license
Join our team and be part of a dynamic marketing department where your creativity and strategic thinking can make a significant impact. Apply now to embark on an exciting career as a Marketing Executive for a global leading EV brand!
