Marketing Initiatives and Partner Collaboration
- Develop and implement annual partner marketing strategy and plans in collaboration with the sales team and selected partners, aimed at driving growth and market penetration
- Lead, plan and roll out high-impact marketing initiatives for key partners including events, workshops, email campaigns, and webinars, for market engagement and brand visibility
- Conduct market research and competitor analysis to evaluate trends, brand awareness, and provide insights for developing effective sales and marketing strategies.
- Ensure distributors are consistently informed about new products and have seamless access to the updated brochures and promotional materials through various communication channels including meetings, emails, and the partner portal.
- Lead the strategic planning and execution of events, managing the entire lifecycle from budgeting and logistics coordination to onsite execution and post-event analysis.
Digital Marketing & Branding Efforts
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Manage and maintain the company’s owned media
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Display, Social)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
