Company Overview:
Mitrade is an award-winning global Contract for Difference (CFD) and forex broker, regulated by authorities in Australia (ASIC), Cyprus (CySec), the Cayman Islands (CIMA), and Mauritius (FSC). We were founded in Melbourne, Australia and have offices worldwide.
Leveraging our proprietary in-house state-of-the-art technology, Mitrade has developed a one-stop digital trading platform tailored for investors. We offer market data, news, and analysis, as well as trading and risk management services within a comprehensive user-centric Fintech ecosystem. Serving more than three million users globally, Mitrade is accessible via various platforms such as mobile (iOS and Android), desktop applications, and web browsers.
Role Summary:
We are seeking a dynamic Branding Manager to lead overall branding initiatives and reputation management with a focus on partnerships and campaigns. This role will work closely with our founder to execute his vision for the company and our brand.
The ideal candidate will develop and implement digital-focused branding and acquisition strategies that are highly integrated with global initiatives aimed at establishing our brand image through various digital touchpoints. Your primary focus will be on creating impactful campaigns that contribute directly to heightening brand impact and leading to customer acquisition.
This role reports to the Business Operations Director based in Singapore.
If you’re a strategic problem-solver with a passion for innovation, teamwork and a growth mindset, we invite you to join us in shaping the future of digital finance! ️
What Would Be Your Responsibilities:
- Develop and execute marketing campaigns that align with our company’s vision, enhancing market positioning and driving customer acquisition.
- Forge strategic partnerships with stakeholders such as media outlets, agencies, brands, digital platforms to increase brand awareness and drive acquisition
- Collaborate with cross-functional teams (Marketing, Product, UI/UX, Design, Content, Operations) to integrate branding across all customer touchpoints.
- For example: form strategic partnerships, utilising innovative collaboration models, with other online /digital brands or platforms to increase conversion, brand exposure and reach new audiences;
- and work with performance marketing team to ensure consistent messaging and visual branding that resonates with our brand’s identity and drive conversion.
- Define, monitor and optimize campaign performance metrics.
- Manage brand reputation and related communications
What We Require From You:
- A minimum of 2 years in digital performance marketing/branding, or related roles within an internet-centric business, and a minimum of 5 years’ work experience.
- FinTech experience would be highly advantageous.
- Proficiency in English and Mandarin (to work with stakeholders who converse only in Mandarin)
- Experience collaborating with cross-functional teams in a global setting to influence decisions would be highly advantageous.
Mitrade is at the cutting edge of FinTech with a team that excels in a fast-paced, collaborative environment. We seek analytical thinkers and executors with a data-driven approach, capable of managing complex multi-stakeholder projects and adapting to technological advancements.
What You Can Look Forward To:
- Competitive compensation package.
- Career growth and personal development within a growing global organization.
- A flat organizational structure that values collaboration and transparency.
