The mission of our Employer Branding team in Talent Acquisition Centre of Excellence is to maintain a top-of-mind employer brand that influences the organization’s ability to attract, hire, and retain talent for the Smart Nation vision.
This is achieved through branding and marketing initiatives across various channels within and outside the organization, including public agencies in the Information and Communications Technology & Smart Systems (ICT&SS) sector, based on the behaviors and preferences of our talent pools.
Key Responsibilities:
- Campaign Management: Conceptualize, plan, and execute employer branding and recruitment marketing campaigns to increase brand awareness and drive applications.
- Social Media Coordination: Collaborate with digital communications and creative teams to manage career-centric content on social media and digital platforms like the corporate website, Facebook, LinkedIn, Instagram, TikTok, and Glassdoor.
- Content Development: Plan and create digital content to boost engagement and enhance the organization's employer brand visibility.
- Storytelling: Develop and promote the employer brand narrative, showcasing the organization’s culture, values, and Employee Value Proposition.
- Award Submissions: Write reports for HR/Talent-related awards to enhance the organization's reputation.
- Competitor Analysis: Conduct competitor analysis and provide regular reports to measure and improve employer branding initiatives.
- Employee Advocacy: Support the employee advocacy program and other talent-related initiatives in collaboration with talent teams and business partners.
Requirements:
- Experience: 3-5 years in employer/talent branding, corporate branding, digital marketing, PR & communications, or recruitment marketing.
- Proven Success: Track record of executing integrated branding and marketing plans, especially on digital platforms.
- Analytical Skills: Proficient in marketing and branding analytics, with the ability to measure campaign effectiveness.
- Personal Qualities: Creative, proactive, adaptable, with strong ownership; familiarity with the tech industry or public sector is a plus.
*Shortlisted candidates will be requested to share their marketing/branding portfolio
Interested candidates may apply via email to [email protected] (indicating Job ID J47970 for faster processing). All job applications will be processed with strict confidence and only shortlisted candidates will be contacted.
Coen Tay Zhi Xuan (R1989334)
Scientec Consulting Pte Ltd (ScienTec Personnel) -11C5781
