COMPANY DESCRIPTION
Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.
RESPONSIBILITIES
- Support Customer and Content groups, by synthesizing and curating audience insights across media currencies (e.g. TV, Radio, Editorial, Digital, Social) including secondary research sources to help drive product, content and business strategy.
- Support Commercial group by delivering impactful value propositions to advertisers, including translating transmedia metrics into actionable performance insights for future campaigns.
- Synthesize, integrate mainstream, digital and social audience data from disparate sources and communicate a coherent story to address on-going business requirements.
- Manage custom quantitative and qualitative research initiatives, defining their business objectives, refining research instruments, data synthesis and insight generation.
- Deliver prompt response to ad-hoc analysis requests from Mainstream, Digital Sales and product teams.
- Apply enterprise level transmedia audience measurement framework and disseminate metrics/benchmarks via an online MIS platform/s e.g. Power BI.
- Utilise machine learning, AI capabilities etc to enhance business processes.
- Leverage unified customer database to derive transmedia insights about audiences.
- Train Business Operations team on relevant tools and solutions developed/used by CIA team.
- Degree in Statistics, Business Analytics or equivalent quantitative discipline.
- 3 years relevant working experience in research or related domains.
- Able to demonstrate numerical and storytelling capabilities in translating complex data into meaningful insights.
- Strong in critical thinking, problem solving and attention to details.
- Excellent communication skills.
- Proficient in MS Office applications, programming language (Python, R, SQL etc), Business Tools (Power BI, Tableau). Knowledge machine learning, artificial intelligence experiences are pluses.
- Collaborative team player with great attention to detail and timelines.
