The Marketing Executive role is to lead the development of yearly marketing calendar, overview client relation events, manage departmental budget. He or she will be responsible for formulating strategies for in-store events, identifying appropriate partners, driving traffic to stores and building a strong customer database. This individual will also be a key contributor to the success of seamless execution of all marketing initiatives with the objective of driving traffic to stores, building and elevating the brand.
· Planning and execution of all marketing activities
· Develop and manage the yearly marketing calendar and event calendar
· In charge of departmental budget planning and expenses control to support the growth of business and ensure return of investment
· Formulate events and strategic partner strategies to drive traffic to stores and build strong connection with target customers
· Seamless execution of all marketing initiatives, driving traffic to stores, building and elevating the brand. Provide hindsight reports post events
. Manage social media accounts
. Other Ad-hoc duties
JOB REQUIREMENTS
- Preferably possessed a Bachelor Degree or equivalent. Minimum 3 years of relevant experience
· Good understanding of fashion and retail industry will be more advantage
• Fluent in English and Chinese to communicate with Chinese speaking customer
· Mature, independent and confident to work with different cultures
· Strong presentation, communication and interpersonal skills
· Passionate, creative and highly committed with a positive attitude
