As a Product Manager for Coinbase in the International, your role will involve making the retail
onboarding flows seamless and make the app feel local.
The key responsibilities will include:
● Improve the onboarding experience for international users, ensuring a seamless and
compliant process.
● Lead localization efforts to adapt the product for different markets, including language,
cultural, and regulatory considerations.
● Collaborate with cross-functional teams such as Engineering, Design, Compliance,
Legal, and Marketing to prioritize and deliver product enhancements.
● Define and track key metrics to measure the success of onboarding, and localization
initiatives.
● Stay updated on market trends, user feedback, and competitive landscape to inform
product decisions.
● Work closely with international teams and stakeholders to align on goals and priorities.
What we look for in you (ie. job requirements)
● Strong product management experience, preferably in a global or international context.
● 4+ years of product management experience in B2C products.
● Knowledge of onboarding best practices and ability to optimize the user journey.
● Familiarity with localization processes and tools, including language translation and
cultural adaptation.
● Excellent communication and collaboration skills to work effectively with cross-functional
teams.
● Data-driven mindset with the ability to analyze metrics and make data-informed
decisions.
● Strong problem-solving skills and ability to prioritize competing demands.
● Adaptability and cultural sensitivity to work with diverse international markets.
Nice to have:
● Past experience around KYC flows and localisation
● Passion/domain knowledge for crypto, fintech
● Experience/expertise in AB testing
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