This position is reporting to the Head of Commercial and helping to manage the critical Singapore Airport market and Indochina Border Customers. The incumbent is responsible for achieving sales target, merchandising objectives and promotion objectives through proper key account management.
Essential Job Functions:
1. Business Development
- Build yearly business sales plan for Singapore Airport, based on sales objectives (sell-in / sell-out), key battle grounds, new product launches and activation program.
- Present plan to customer, followed by regular catch up to ensure business objectives are delivered.
- Actively participate in monthly team meetings and prepare all required data / reporting accordingly.
- Collect intelligence on border customer (esp. pricing) and make recommendation to capture opportunities, aligned with HQ guidelines.
2. Customer Relationship
- Nurture strong relationship with retailer, at every level of the organization (from operation team in Singapore to buyers based overseas), incl. regular meetings and hospitality agenda to strengthen the position of preferred partner.
- Expand the network of influence to Airport Authorities CAG (Changi Airport Group) to gather critical insight
- Establish strong connections with Domestic Markets and key customers in the region to ensure coordinated approach with border operation.
3. Forecasting
- Monitor all customer orders, depletions and current stock levels to accurately forecast business and achieve sales targets.
- Regular catch up / update with planning team and customer to ensure alignment between forecast and effective orders.
4. Point of Sales management
- Secure activation space in line with yearly business plan and sales ambition.
- Regular market visit to ensure activations are properly executed, planogram guidelines are respected, and merchandizing is up to standard.
- Gather insight from store team to ensure decisions are made quickly and effectively.
5. Brand Consultants Management
- Manage the team of dedicated Brand Consultants, incl. performance assessment, recruitment when necessary
- Design and implementation of a Retail strategy for Brand Consultants, incl. salary structure, career path and engagement activities to build a strong community.
6. Reporting
- Management of A&P budget / accruals to ensure maximum efficiency / effectiveness in achieving financial / strategic objectives.
- Follow-up on Account Receivables / Payables and ensure Finance team is always updated on payment status.
