Senior Marketing and Branding Executive

JOB SCOPE

• Execute marketing activities by demonstrating expertise in various areas, including but not limited to content development and optimization.
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, SMS, mobile applications, etc.)
• Responsible for visual merchandising in all outlets.
• Create marketing materials for marketing platforms.
• Conduct market research to establish customer trends, habits, needs and preferences, and analyze market trends to identify new opportunities for the company.
• Translate complex data and analytical models into insights that can be used to develop marketing strategies.
• Brainstorm and develop ideas for creative marketing campaigns.
• Promote brand awareness through marketing efforts.
• Develop and manage innovative communication design ideas.
• Provide ideas to marketing in regards to design style, mood-board, format, and timescales.
• Create digital content for all marketing platforms, including but not limited to Facebook, Instagram, YouTube, Website, Forever2U, and Telegram.
• Undertake competitor research and analyses.
• Assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
• Support Sales, Marketing & Events activities.
• Work closely with other departments, such as sales, operations, and customer service, to ensure that marketing efforts are aligned with the company's overall strategy.
• Oversee the development and management of the company's brand, ensuring that it is consistent across all marketing channels. (align with home office)
• Develop and manage the marketing budget, and use data to forecast future marketing expenditures.
• Performing other duties when needed.
• Maintain compliance with all company policies and procedures.

JOB REQUIREMENTS

• Must have at least 3 years of Marketing experience, preferably in the MLM industry.
• Must be able to work independently and in a team.
• Excellent problem solving and negotiation skills.
• Knowledge in design work and video editing can be an added value.
• Highly innovative, resourceful, and proactive.

Perks & Benefits

• Medical insurance
• Personal development opportunities
• Paid training and development
• Medical Benefits
• Staff Attendance Voucher
• Long Service Award