Freshworks is looking for a results-oriented, performance-driven marketing leader to drive regional marketing in ASEAN. Reporting to the Senior Manage, this role will lead and implement our regional field marketing strategy for ASEAN countries - Singapore, Malaysia, Indonesia, Thailand, Philippines. The role will also work closely with the General Manager (ASEAN) as well as regional sales leaders to drive pipelines.
We are looking for an experienced field marketer with SaaS / Cloud experience. The successful candidate is proficient in understanding the customer/prospect journey, and has robust experience in demand generation programs, pipeline creation, field events, campaigns, digital, and ABM. The person will work closely with Business Development (BD) and Account Executive (AE) to drive alignment and leads follow-up & conversion.
Lead regional marketing execution to drive pipeline growth and improve funnel conversion.
Own strategy, development, and execution of demand generation programs, field events (owned and 3rd party) and webinars. The person will collaborate cross functionally to drive email campaigns/nurtures, and digital marketing.
Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.
Own quarterly planning cycle with sales and functional teams for interlock, and alignment at QBR (Quarterly Business Review).
Manage marketing budgets, track ROI and measure all marketing programs. Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.
Collaborate with brand, campaigns, customer and product marketing teams to drive expansion within existing customer segments and identify opportunities for new business initiatives.
Work with the product marketing team to develop insights and contents for field events (eg keynote slides, panel discussion questions).
Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.
