- Perm
- Proven track record in delivering social media campaigns and managing social communities for international brands. Preferably related or automotive industries.
- Strong exposure of content creation and social media platforms, including TikTok, XiaoHongShu, Facebook, and Instagram.
- Experience with live streaming will be advantageous.
- Flexibility to work evenings, weekends, and public holidays as needed for promotions and live broadcasts.
Job Description
Social Media Content Planning & Management
- Manage the social presence of various automotive car brands, ensuring each brand's voice is consistent across owned social channels.
- Develop and implement a social strategy and measurement framework that aligns with business objectives.
- Promote social marketing best practices and analytics to enhance consumer engagement.
- Boost engagement among existing audiences through high-quality social initiatives.
- Expand our follower base by identifying and addressing content gaps.
- Keep our brand relevant by aligning with new and emerging trends.
- Improve ROI with more targeted and consistent messaging.
- Identify and explore new channels that support our marketing direction.
- Collaborate with cross-functional teams to create compelling, social-first content.
Live Streaming & Social Media Short Reels
- Manage live streams on TikTok, Facebook, and Xiao Hong Shu.
- Host and engage in live streams, confidently interacting with the audience on camera.
- Continuously explore and implement new content formats to increase viewership.
- Oversee all aspects of live stream production, including scheduling, planning, and marketing.
- Monitor live stream performance using insights and analytics.
- Work with the marketing team to enhance campaigns through live streaming.
- Create and edit short video reels for social media.
- Manage content and video production, including creative writing for social media and websites.
- Serve as a brand ambassador, promoting products/services and maintaining a positive brand image.
Media Relations
- Develop, implement, and measure media communication plans for both external and internal audiences.
- Handle day-to-day media relations and manage media requests related to brand and corporate issues.
- Prepare written materials, including press releases, Q&As, and media statements as needed.
Events & Marketing
- Collaborate with the team to conceptualize and execute event marketing strategies using both traditional and digital channels.
- Support the creation and execution of dynamic marketing activities to enhance events, utilizing email, social media, experiential, and promotional tactics.
- Manage event budgets, evaluate results, and apply learnings for future improvements.
Requirements
- Minimum Diploma in Business/Marketing or equivalent.
- 1-3 years of experience in marketing or social media roles.
- Proven track record in delivering social media campaigns and managing social communities for international brands.
- Strong knowledge of content creation and social media platforms, including TikTok, XiaoHongShu, Facebook, and Instagram.
- Passionate about social live commerce in digital retail.
- Energetic, creative, confident, and comfortable presenting, with a positive and likable attitude.
- Proficient in live streaming technology, equipment, and troubleshooting.
- Deep understanding of live streaming processes, with the ability to plan and adapt content to audience needs.
- Passion for video creation and a strong interest in social media content production.
- Flexibility to work evenings, weekends, and public holidays as needed for promotions and live broadcasts.
- Fluent in English and Chinese to communicate with chinese stakeholders / customers.
Triton AI Pte Ltd
Registration Number: R1980724
EA: 21C0661
