ROLE: MARKETING, BRANDING AND BUSINESS DEVELOPMENT MANAGER
About Singapore Canoe Federation:
The Singapore Canoe Federation (SCF) was founded in 1971 and is the National Sports Association responsible for the management, coordination, development and promotion of paddling in Singapore. It represents the interest of its athletes and members to Sport Singapore (Previously known as the Singapore Sports Council), the Singapore National Olympic Council (SNOC), and other international paddling bodies.
The SCF is an affiliate of both the Asian Canoe Confederation and the International Canoe Federation. As a non-profit organisation, the SCF relies mainly on its team of staff and volunteers. It is mainly funded by Sport Singapore.
Our Aims:
To promote opportunity for public participation in a full range of paddling activities in Singapore with high standards of safety. The key aspirations of the SCF are:
● Nurture and prepare its elite and potential elite athletes to medal at the SEA Games, Asian Games, Olympic Games and other regional/international competitions.
● Uphold high standards of sportsmanship.
● Champion the development and enjoyment by the public of all paddling disciplines in Singapore.
● Develop and promote Singapore as a venue of choice for regional/international paddling championships/events.
Our Values:
● Transparent – To be transparent and upfront in all our policies, procedures, results (both good and bad). No artificial harmony.
● Respect – Respect all stakeholders of the sport. From athletes, coaches, parents, staff, volunteers and all community members. Put yourself in their shoes to understand their perspective on how your actions will impact them.
● Inclusive - To include all paddling disciplines and communities in our decision-making process. To develop all disciplines in the manner most suitable to the various levels of maturity.
● Professional – To be responsible, committed to the highest standards yet being self-aware and cooperative to the people around you. Sometimes, things might not go your way but if it’s been agreed, then you must align to the decision and do your best to achieve its desired outcome.
Our Vision:
● To establish Singapore as the top paddling nation in Asia by placing firm focus on developing high performance athlete pathways.
● To promote paddling as a vibrant lifestyle and bringing more awareness & education into marine protection and promoting inclusive communities.
Key Competencies/Attributes to be successful for the role:
● Branding/rebranding expertise. Expert in creating a brand name for the organisation and develop internal and external communication strategies to reach out to stakeholders.
● Organisation and planning. Plans, organises, schedules, and budgets in an efficient, productive manner. Focuses on key priorities.
● Honesty/Integrity. Earns trust and maintains confidence with all stakeholders. Does what is right, not just what is politically expedient. Speaks plainly and truthfully.
● Flexibility/adaptability. Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.
● Creativity/Innovation. Generates new and innovative approaches to problems. Creates opportunities.
Enthusiasm. Exhibits passion and excitement over work. Has a can-do attitude.
Role description:
The Marketing, Branding & Business Development Manager sets the marketing, sponsorship and business development direction of SCF. Together with the Events and Programme Manager, he/she creates a concerted plan to drive a vibrant calendar of events sanctioned by SCF.
He/she is accountable for conceptualising SCF branding and business development plans, sponsorship management and digital communications strategies.
He/she is responsible for managing the department budget and developing the department policies and governance matters.
The Marketing, Branding & Business Development Manager reports to the General Manager (GM).
Responsibilities:
The role will cover four key areas of the organisation:
- Branding and Business Development
- Sponsorship Management
- Communication Strategies
- Budget and Policy Management and Governance
1. Branding and Business Development
1.1. Accountable for conceptualising, developing and executing SCF’s branding strategies to enhance the SCF’s image and profile.
1.2. Identify and pursue new business opportunities and partnerships to support SCF’s growth and sustainability.
1.3. Collaborate with other departments to create and implement promotional campaigns that align with SCF’s mission and goals.
1.4. Conduct market research to understand trends and opportunities for brand development.
1.5. Create leads to increase current revenue channels and explore business opportunities to generate income through courses, programmes and grants.
2. Sponsorship Management
2.1. Accountable for identifying and securing potential sponsors and partners.
2.2. Develop and manage sponsorship proposals and agreements, ensuring deliverables are met and relationships are maintained.
2.3. Oversee the execution of sponsorship agreements and track the performance and impact of sponsorships.
2.4. Foster and maintain strong relationships with existing sponsors and partners to ensure continued support and collaboration.
2.5. Develop SCF’s fundraising efforts.
3. Communication Strategies
3.1. Accountable for creating and implementing communication strategies, including social media, email marketing, and website management, to engage with the community and promote SCF events and initiatives.
3.2. Develop engaging content for digital platforms, including social media posts, newsletters, and website updates.
3.3. Analyse digital communication metrics and adjust strategies to optimise effort.
3.4. Stay updated with digital marketing trends and technologies to ensure SCF’s communication strategies are innovative and effective.
3.5. Handle all public relations efforts and media interest, strengthen and build the awareness of the sport and SCF, and to ensure the communication is consistent, accurate and prompt with all stakeholders.
4. Budget and Policy Management and Governance
4.1. Responsible for preparing and managing the marketing and business development budget, ensuring alignment with SCF’s overall budget.
4.2. Monitor expenditures and ensure all marketing and sponsorship activities adhere to budgetary guidelines.
4.3. Develop and enforce policies related to marketing, branding, and sponsorship activities to ensure consistency and compliance with SCF’s governance standards.
4.4. Provide regular reports and updates on budget performance and policy adherence to the General Manager.
5. People Management
5.1. Accountable and responsible for the overall talent management of the Marketing team. This includes the development and retention of the team members, to ensure organisational vision and targets are met, and values lived.
6. Other Responsibilities
6.1. To attend SCF Board meetings (if required) and all marketing-related meetings.
6.2. To submit reports on progress made in the specified areas of responsibility.
6.3. To submit all other reports and statistics as and when required.
6.4. To undertake additional tasks and responsibilities as required by the SCF.
7. Qualifications/Technical Requirements/Experience:
7.1. Preferably a Bachelor’s degree in Business Administration/Marketing (or related discipline), excellent verbal and written skill.
7.2. 3 - 5 years related experience, preferably in a management position in marketing, business development or fundraising/sponsorship.
7.3. Experience in having execute a branding/re-branding campaign
7.4. Excellent planning, organisational and budgetary skills and the ability to prioritise appropriately to meet deadlines.
7.5. Applicants who do not meet the above qualifications/requirements are welcome to apply and will be assessed based on experience and suitability.
8. Other requirements:
8.1. A proactive and motivated team player who strives in a challenging and fast-moving environment
8.2. Possesses interpersonal and management skills to successfully motivate people to believe in SCF’s vision
8.3. Works effectively with people and shows respect and sensitivity to their needs.
8.4. Strong desire and passion to excel at whatever task at hand; seeking to achieve world-class levels of professionalism and quality standards.
8.5. Able to identify strengths/weaknesses and opportunities for improvement, constructively challenges traditional assumptions and methods.
8.6. Actively accommodates and implements change initiatives.
8.7. Demonstrates strong written and verbal communication skills in the English language.
8.8. Able to conceptualise and submit proposals, reports and programmes independently.
8.9. Able to work on weekends and beyond office hours.
