- Establish and maintain strong media relationships across Europe and America markets, securing coverage in key publications and platforms.
- Develop and execute PR strategies to enhance Haidilao's brand presence and reputation in international markets.
- Lead media outreach, press releases, and events to support product launches and brand initiatives.
- Collaborate with internal teams to align PR efforts with overall marketing strategies.
- Monitor and manage crisis communication efforts to protect the brand's image.
- Oversee and mentor junior PR team members, ensuring high standards of performance.
- Analyse media coverage and report on PR campaign effectiveness to leadership teams.
Job Requirement
- Over 3 years of experience in media or public relations, associate degree or higher, preferably in Journalism, Communication, Data Analysis, or related fields.
- Strong communication and writing skills in both English and Chinese, capable of drafting PR documents and public opinion monitoring reports.
- Team spirit, detail-oriented, responsible.
- Relevant internship or project experience preferred.
