About The Team
At Royal T Group, our Marketing team is pivotal in shaping and communicating our brand identity and driving business growth. We focus on creating and executing strategic marketing plans that enhance our brand presence and connect effectively with our target audience. Our collaborative approach ensures that every campaign and initiative aligns with our overarching business goals.
About The Role
We are seeking a dynamic and strategic Senior Executive or Assistant Manager with a strong focus on digital marketing to lead our marketing and brand strategy initiatives. This role is designed for a candidate with experience in digital marketing strategies. You will develop and implement comprehensive marketing strategies, manage digital advertising efforts, oversee brand communication, and drive both short- and long-term growth.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies and manage campaigns across SEM, SEO, PPC, display ads, and social media platforms to drive online engagement and achieve business goals.
- Oversee CRM systems to segment audiences, personalize marketing efforts, and track customer interactions, using data to create targeted campaigns and enhance customer relationships.
- Plan and manage strategic and tactical marketing campaigns for brand building and achieving business targets. Coordinate content creation for digital channels, monitor campaign performance, and use data-driven insights to optimize ROI and adjust strategies as needed.
- Analyze digital marketing campaign performance, provide actionable insights, and make recommendations for ongoing optimization to maximize ROI.
- Use data-driven insights to track growth, maintain analytics reports, and adjust strategies as needed.
- Develop strategies to engage with target audiences and stay updated on digital marketing trends and technologies to ensure innovative and competitive practices.
- Perform additional duties and special assignments as requested.
Pre-requisite
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Candidates pursuing a Master’s Degree are also encouraged to apply.
- Experience: 3-5 years of relevant experience in marketing. Relevant experience in digital marketing strategy is preferred, with a proven track record of successful campaigns and brand management. Position level will be based on experience.
- Skills:
- Expertise in digital marketing tools and platforms, including Google Analytics, SEM, SEO, PPC, and social media management.
- Experience with UI/UX design principles and tools is a plus.
- Strong strategic thinking with excellent communication and collaboration skills.
- Proficient in managing multiple projects simultaneously with exceptional multitasking abilities.
- Independent, proactive, and adaptable, with a creative mindset and ability to handle dynamic challenges.
- Comfortable working in ambiguity and demonstrating a startup mentality to drive innovation and respond to evolving needs.
- Detail-oriented with a commitment to high-quality execution and achieving measurable results.
