Key Responsibilities:
- Campaign Management: Plan and execute digital marketing campaigns across SEO, SEM, display advertising, social media, and email marketing.
- Optimization: Leverage AI and data analytics to optimize campaign performance,targeting, and conversion rates.
- Content Development: Craft and manage content strategies, creating high-quality posts, articles, and thought leadership pieces to strengthen brand presence.
- Asset Creation: Design and produce marketing materials such as emails, presentations, social media graphics, and videos using AI tools.
- Performance Monitoring: Track and analyze campaign performance, providing actionable insights and recommendations for continuous improvement.
- Campaign Optimization: Refine campaigns to enhance traffic, engagement, lead generation, and customer retention.
- Trend Analysis: Identify industry trends and insights to optimize budget allocation and maximize ROI.
- Team Collaboration: Coordinate with team members to ensure alignment of digital marketing efforts with broader marketing campaigns and brand objectives.
- SEO and Website Management: Assist in SEO implementation and website management to improve search rankings and drive site traffic.
- Tool Awareness: Stay current with emerging AI tools, digital marketing platforms, and industry trends.
Qualifications:
- Education: Minimum Diploma in marketing, Mass Communications, or a related field.
- Experience: Minimum of 2 years of relevant marketing experience.
- Skills:
- Excellent written and verbal communication skills.
- Strong grasp of marketing communications and design principles.
- Proficiency in Microsoft PowerPoint and Excel.
- Hands-on experience with digital advertising campaigns and budget management.
- Familiarity with modern AI digital marketing tools.
- Exceptional strategic thinking, organizational, and time management skills.
- Strong editorial and copywriting abilities in English.
- Capable of multitasking, working efficiently under tight deadlines, and thriving in a fast-paced environment.
- Demonstrated leadership, interpersonal skills, and analytical capabilities.
