UNFOLD Asia, an independent media group dedicated to captivating and enlightening Southeast Asian audiences through innovative storytelling, seeks a versatile individual to strengthen our position as a regional leader in authentic narrative creation.
We’re home to media brands such as OGS, nOm and Ribbit.FYI, reaching over 10 million viewers monthly.
As a Content Strategist, you serve as the wellspring of meaningful, groundbreaking, and unexpected concepts. Collaborating closely with both our business and creative teams, your primary mission is to conceive high-quality, on-brand sponsored content across our platforms that not only resonate with our audience but also satisfy our sponsors.
Additionally, you will play a strategic role in future-proofing our platforms, ensuring creative adaptability and product desirability. Beyond sponsored content, you will also contribute to our overall platform strategy and have the opportunity to breathe life into new shows and concepts.
Responsibilities:
- Develop and conceptualise branded & sponsored content for our clients and across our range of media brands and platforms, including leading in new business proposals and pitches
- Represent the company to offer creative insights and recommendations to clients/sponsors during project briefings, brainstorming sessions and presentations
- Collaborate closely with the project team to oversee the execution of creative deliverable and optimise published content to maximise engagement through best practices, paid amplification or other available means
- Deliver recommendations and insights on emerging content trends, audience behaviours, and partnership prospects to ensure overall growth, relevance and competitiveness of our owned channels
Requirements:
- Possess an exceptionally creative, inquisitive, and adaptable mindset.
- Proficient in presenting and articulating ideas concisely and persuasively.
- Team player who is responsible, self-directed and agile in a fast-paced environment
- You should have strong sense of what makes a good story, deep interest in society and culture, and be familiar with what our brands stand for
- Work experience with a media publisher, social media or content agency is preferred
For interested applicants, we highly encourage you apply via our ATS as well: https://airtable.com/appwgomnb3trH01Es/shrHt7g3X2XDhzQHR
