Key accountabilities:
- Tell engaging stories and be responsible for TikTok content series that may run on a daily publishing calendar.
- Design and conceptualise complex content marketing campaigns in partnership with multiple internal and external stakeholders. Ensure end-to-end integration of brand messaging with minimal supervision under tight deadlines
Job duties & responsibilities:
- Drive and produce TikTok content formats that are sticky, with compelling messages that strengthen DBS’ positioning and persona
- Deliver videos with the right composition of editorial and creative elements to tell stories about DBS’ areas of focus, including people and culture.
- Have experience with TikTok community management and understand the TikTok audience psyche
- Able to react on the spot to trends, and provide video responses to comments where necessary
- Ensure quality and consistency, and speak the language of TikTok in materials produced and published
- Support the production of content series' for other social media platforms.
Experience:
- 3-5 years’ experience in digital media
- Diploma/Degree qualifications from polytechnics/ film & media/ advertising/marketing/communications/ journalism or digital broadcast media.
Core competencies:
- Proven work experience and skills in end-to-end creative content production and online publishing - from ideation to amplification.
- Article and/or project portfolio that showcases your writing style and ability to craft TikToks.
- Passionate about and skilful in delivering engaging and relatable (audio-visual) storytelling through digital media that speaks directly to viewers/readers.
- Enjoy tapping into TikTok trends and understand immediate requirements to push out videos quickly to ride the trend.
- Highly developed communication, interpersonal and influencing skills to motivate and work cooperatively with others, at all levels.
- Creative and innovative, with a focus on continuous improvement.
- Proven ability of being an exceptional team player, collaborating with multiple content owners and subject matter experts.
- Strong sense of ownership of results.
Technical competencies:
- Social media native with understanding in audience and content consumption data to support the creative decision-making process.
- Deep operational knowledge and content development expertise for TikTok
- Proficiency in digital video editing/ post-production
- Well-versed in spoken and written English
- Understanding and use of data and research to inform a content strategies
- Experience in managing and optimising content on social media accounts
Interested candidates kindly submit your updated CV in a Word Format to: [email protected]. Only shortlisted candidates will be notify. Thank you.
