Responsibilities:
- Support the Senior Brand Manager in executing brand strategies and managing brand initiatives.
- Manage product portfolio including new product development, product revamp, product positioning, determining pricing strategy and packaging development.
- Work with external agencies in developing product briefs and integrated marketing campaign to drive brand growth.
- Develop and implement integrated marketing campaigns, promotions and product launches to support brand growth objectives.
- Manage A&P budget, track ROIs and constantly update on consumer and market trends.
- Oversee social content and working with agency in content creation to maintain consistency in brand message and visual elements across social platforms.
- Collaborate closely with sales channels to develop cohesive trade marketing activations and ensure that there is consistency in brand image deployment across all distribution channels.
- Oversee the development of POSM while ensuring compliance with quality standards and regulatory requirements.
- Collaborate with cross functional teams to align brand initiatives with overall company objectives.
Requirements:
- Degree in Marketing Management or related discipline.
- Minimum 5 years in a brand management role, preferably in FMCG industry.
- Ability to work collaboratively in a team environment.
- Possess strong communication and interpersonal skills.
- Positive working attitude, independent with entrepreneurship spirit
- Good project management and organizational skills.
Interested applicants are invited to submit your resume (including your current and expected salary) to [email protected]
