Job Description & Requirements
1. The candidate needs to have a rich marketing experience. He/she should be familiar with the operations of fast food joints, beverage shops, and milk tea dessert shop, etc. The candidate needs to be hard-working and have more than 15 years of work experience. A positive & serious attitude and a strong team player are a must.
2. The candidate needs to be skillful in the transition of marketing mode from “Customer targeting” to “Business targeting”. The candidate will is responsible for distribution strategy. He/ she has to eventually help the company transform from a single-store operation to a standardized multi-chain franchise operation.
3. The candidate needs to be able to optimize the existing product structure, to study and cater to the local consumption habits and trends. The strategies must avoid unfavorable competition with other similar enterprises in the market. Candidates should also help to achieve product differentiation, be familiar with the operation mode of the central kitchen, and ultimately promote the development of the enterprise.
4. The candidate should ideally have market-related connections as a value-added consideration. This would bring more potential opportunities for the company in terms of external collaborations. The candidate is also required to provide a high level of performance in terms of market research of other similar direct competitors and help to develop a competitive edge for the company.
5. The candidate needs to be able to think of reasonable advertising strategies with the ultimate purpose to reduce the advertisement overheads and maximize the outreach of the advertisement campaign.
6. Candidate needs to work on the weekends due to the nature of the service industry.
