OVERVIEW:
We are a seeking for Marketing Communications Executive to support the launch and ongoing promotion of our new golf driving range facility in Upper Jurong. This role involves crafting and executing strategic marketing initiatives to build our brand and attract golf enthusiasts of all levels. As a key member of our marketing team, you will be responsible for driving brand awareness, managing communications, and creating engaging content to enhance our presence in the market.
CORE RESPONSIBILITIES:
- Develop and implement marketing strategies to establish and enhance the brand image of our golf driving range.
- Generate compelling content for various channels including social media, website, and print materials.
- Design and execute marketing campaigns to drive customer engagement and retention.
- Oversee media relations and public relations activities to boost brand visibility.
- Plan, promote, manage events, and special promotions.
- Conduct research to identify market trends, customer needs, and competitive landscape.
- Track and evaluate the effectiveness of marketing efforts and adjust strategies as needed.
JOB SPECIFICATIONS:
- Diploma or Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- At least 2 years of experience in marketing communications, with experience in leisure settings considered an added advantage.
- The ideal candidate should experience in managing multiple events, self-driven, team-oriented, adaptable, and innovative thinker with a keen eye for detail. A passion for golf or sports is a plus.
- Proficient in MS Office (Word, Excel, Outlook), excellent written and verbal communication skills, proficiency in digital marketing tools and social media platforms, and strong creative and analytical abilities.
