Key Responsibilities:
Develop a Cohesive Visual Identity:
Create and implement a clear and consistent visual line for our social media and website.
Utilize existing product visual content to build a recognizable and attractive brand presence.
Grow Social Media Presence:
Increase social media followers and engagement on platforms like Instagram, TikTok, and Facebook.
Create strategies to boost community interaction and ensure followers are engaged with valuable content.
Lead TikTok Sales Strategy:
Identify influencers and partners to host live sales events on TikTok.
Build a unique approach to selling on the platform, maximizing reach and conversion rates.
Identify Relevant Physical Locations:
Find opportunities to participate in physical events such as fairs, markets, and expos to showcase and sell our jewelry.
Organize Workshops & Events:
Plan and execute workshops that provide value to participants, positioning us as authorities in the diamond and gemstone jewelry world.
Attract attendees who will become clients or ambassadors for our brand, ensuring events are memorable and build brand loyalty.
Email Marketing Campaigns:
Manage and optimize email marketing strategies to maintain regular communication with clients, promoting new products and fostering long-term relationships.
Develop a Second-Hand Jewelry Community:
Create and nurture a community of loyal customers and second-hand jewelry lovers, leveraging it as a sales channel for exclusive offers and new arrivals.
Collaborate with Businesses and Influencers:
Establish and manage successful partnerships with relevant businesses and influencers to expand brand reach and credibility.
Social Media & Website Strategy:
Lead the strategy for both social media and website content, ensuring that our platforms deliver consistent and engaging messages.
Continuously optimize and improve the digital experience to drive sales and enhance our online reputation.
Innovate and Improve Sales Pipeline:
Bring fresh ideas to the table and improve the current marketing strategies with the goal of enhancing brand reputation and increasing sales.
Photography and videography art direction.
Maintaining the social media.
