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Jobs in Singapore   »   Jobs in Singapore   »   Sales / Marketing Job   »   Senior Marketing Communications Manager
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Senior Marketing Communications Manager

Straits Retail Property Management Services Pte. Ltd.

We are looking for a suitable candidate to manage a full-scale rewards program, which includes overseeing membership acquisition, cross-partnerships, integrated membership marketing, data analysis, and budget management.


The candidate will:

  • Responsible for overseeing and managing the loyalty program, focusing on driving customer acquisition, retention, and spend conversion across the mall(s).
  • Develop strategies for member acquisition, retention, and engagement programs to ensure a seamless, engaging, and customer-centric experience.
  • Lead the design and execution of end-to-end marketing campaigns, including brand management, partnerships, and integrated marketing efforts.
  • Establish and manage affiliate partnerships and sponsorships, leveraging data-driven insights to create value-added propositions.
  • Continuously gather and act on feedback from members and stakeholders to enhance program performance and improve overall experience.
  • Collaborate with cross-functional teams and stakeholders to implement initiatives and maximize their impact.
  • Proficient in leveraging marketing technology to enhance customer experience, improve retention and increase members spending.
  • Oversee budget management and ensure adherence to compliance and process standards.

Requirements:

  • Degree in Marketing or a related field, with 10 years of relevant experience in managing full-scale loyalty programs.
  • Track record of securing and managing affiliate partnership networks.
  • Detailed knowledge of integrated marketing disciplines.
  • Strong communication skills to liaise with stakeholders at various levels.
  • Proactive with a can-do attitude, capable of working independently and under pressure in a fast-paced environment.
  • Strong stakeholder management skills to leverage knowledge across teams and develop collaborations.
  • Experience in data analysis and deep learning is preferred.
  • Proven ability to lead and mentor team members effectively.
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