Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
ABOUT THE ROLE
The Regional Education Director is responsible for delivering education goals and results as well as ensuring go-to-market executional excellence, including products, services, and retail experience that capture consumers’ imaginations, and develops an innovative, industry-leading business model to build the Luxury brands of Coty in the APAC region.
He/she has to partner the VP, Regional Marketing of APAC to set up long term vision of the Coty Brands in the APAC region and educate a team of Training personnel in the markets based on uncompromising ethics, integrity, fairness, diversity, and trust.
He/She drives local relevancy for a high-growth strategy, brand equity, lead the delivery of education, training and coaching goals that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency.
He/She shapes education strategies and plans, in the APAC region as well as preserving brand equity in local markets, ensure local relevancy and speed to market that drives growth, and own executional excellence while identifying regional, local and cultural differences in order to properly tailor Global Brands’ programs to local consumers and help Global Brand Team to anticipate future consumer trends by having a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities
He/she leads talent development, and effectively leverage individuals’ strengths and foster a culture of leadership and creativity from every chair
RESPONSIBILITIES:
Brand Value
• Shape and execute a winning education module to preserve brands equity & DNA with local relevance in each country
• Support via a right and relevant education module to ensure top line growth through improved productivity in front line staff
Education Strategy
• Drive the transformation into a digital & social savvy organization
• Partner & collaborate with Marketing and VM team to develop best education practices and processes to execute with agility across a rapidly-evolving environment
• Ensure the educational programs are executed with excellence
• Lead impeccable consumer experiences for all channels
Retail Excellence
• To be obsessed with a Sell-out mindset focusing on Customers’ experiences, engagement, recruitment, conversion & retention
• Lead Luxury brands’ service models and merchandising formats by channel
• Accelerate Retail and Direct-to-Consumer channels (Free Standing Stores, Counters, Open-sell and Online)
• Maximize in-store consumer engagement by providing multiple, locally relevant solutions for in-store opportunities in each channel.
• Develop and implement vision for in-store retail consumer experience to drive conversion, productivity, innovative digital in-store experiences and education.
• Infuse creative inspiration into every element of the consumer experience
Human Resource Development
• Identify, build, and develop essential capabilities to deliver results while remaining agile
• Actively lead and engage in talent development in order to create high-performing talent
• Encourage leadership and creativity from every chair.
• Leverage individual strengths and leverage all levels of talent
REQUIREMENTS:
Industry Experience
• Luxury Beauty
• Must have Skincare, Makeup and Fragrances experience
• Minimum of 10 years of experience in the abovementioned industry/segment
Market Experiences in Asia Pacific
• Have built solid local operation experience (Min. of 7 years)
• Regional Experience (Min. 3 years)
Competency
• Soft skill development and creative training competency
• A considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management
• Strong regional/ global mindset
• Strong understanding of local operations, its strengths and challenges
• Entrepreneur leadership
• Retail Excellence Knowledge
• Retail Operation Knowledge
• Digital & Social Media savviness
