Position Overview
The Assistant Director of Catering Sales is responsible for the wedding and social events sales efforts by means of initiation and development of quality leads to ensure growth of wedding and social events sales. The individual provides our guests with specialized and personalized service for wedding and social events guests with responsibilities revolving around ensuring a smooth transition Pre-Sales to Post Event Phase through efficient coordination and communication.
The Role
Sales Activities
- Maximize sales and upselling/cross-selling opportunities through soliciting new wedding and social events accounts
- Conduct site inspections
- Prepare and present sales contract to clients for Wedding & Social Events
- Prepare BEO accurately and ensure it is distributed to all relevant department
- Attend to food tasting session and follow up with guests on their preference and feedback, and update Culinary team accordingly
- Welcome couples, planners or organisers before the start of their event and introduce them to Banquet Team
- Collaborate and communicate with relevant departments to meet guests' requirements
- Ensure high level of customer satisfaction is achieved through professionalism in all aspects of event delivery
- Timely and accuracy preparation of Internal Reports and Billing
- Meet or exceed individual and group catering sales target set by the management
- Lead participation in relevant industry events for networking and lead generation
- Preparations of department reports
Manage Team
- Supervise and support Wedding and Social Events Team
- Present sales reports and recommendations for management updates and decision-making
- Be involved in career progression and succession planning of team members
Talent Profile
- Diploma in Hospitality Management
- Minimum 8 year working experience in Catering & Conference Services for an upscale property
- Prior experience in managing a team
