ey Responsibilities:
- Develop and execute comprehensive social media marketing strategies that align with business goals, focusing on Little Red, Douyin, and WeChat platforms.
- Create, curate, and manage engaging content tailored to the preferences of each platform's audience.
- Plan and execute social media campaigns to promote brand awareness, products, and services, ensuring they are optimized for maximum reach and impact.
- Monitor, respond to, and engage with followers on social media platforms to build a strong community and enhance customer satisfaction.
- Track, analyze, and report on key performance metrics (KPIs) to measure the success of social media campaigns, providing insights for continuous improvement.
- Identify and collaborate with influencers, partners, and other stakeholders to amplify brand presence on social media platforms.
- Stay up-to-date with the latest trends in social media, particularly within the Chinese digital landscape, and incorporate relevant trends into the social media strategy.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media marketing, with a strong portfolio of successful campaigns on Little Red, Douyin, and WeChat.
- In-depth knowledge of social media best practices, tools, and analytics.
- Excellent communication skills, both written and verbal, in English and Mandarin.
- Creative thinker with the ability to develop innovative content and campaigns.
- Strong analytical skills to interpret data and make informed decisions.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience in working with influencers and managing brand collaborations is a plus
If you are keen to join our dynamic team, please submit your resume in either Word or PDF format to [email protected]. In your application, kindly include the following details:
- Current Salary
- Expected Salary
- Availability
- Reason for Leaving
We appreciate your interest in this opportunity. Please note that only shortlisted candidates will be contacted for further consideration.
By submitting your application or resume, you acknowledge and consent to the collection, use, retention, and disclosure of your personal information by us to potential employers through our services.
EA (23S1595/R23116355)
