THE JOB IN A NUTSHELL:
The Graphic Artist will be an employee of Move Repeat Pte. LTD and will oversee all the entities under this holding company across all markets.
This is more than just a job; it’s a rare opportunity to join a group of brands where design, creativity, and branding are not just components of what we do—they are at the very heart of our identity. Move Repeat is one of the only fitness groups in Asia where aesthetics and innovation drive our vision, with a dedicated in-house creative team. We seek a passionate individual to join our marketing team and bring our studios to life with captivating visuals that resonate with our community and elevate our brand.
As a visual storyteller at Move Repeat, you will play a key role in shaping our brand identities. Trend-savvy in youth culture and art, you’ll create compelling visuals that resonate across digital and physical platforms, including social media, our apps, websites, and studio environments. While reporting directly to the Marketing Manager, you’ll be responsible for everything from brand kits to campaign graphics and in-studio collaterals, ensuring our content captivates both existing members and new clients.
In this dynamic role, you’ll be at the forefront of our brand’s visual revolution, igniting marketing campaigns with fresh, bold content. You thrive in a fast-paced, ever-evolving environment where your designs are crucial to our success. Always ready for the next creative adventure, you’re excited to push boundaries, evolve our existing offerings, and dive into new markets and new brands with your visionary approach as we continue to grow as a group.
Ultimately, this role will be responsible for the overall delivery of the following:
- Creation of visual content for social media, including graphics for photos, reels, and stories
- Design and development of digital and print assets
- Branding and visual identity management (for existing and future brands!)
- Collaboration on photography and art direction
KEY RESPONSIBILITIES:
COLLATERAL GRAPHIC DESIGN AND EXECUTION (60%)
Reporting directly to the Marketing Manager, the Graphic Artist will be responsible for creating and executing all campaign visuals. Our brands operate on a rolling calendar of events, launches and promotions, giving this role space to craft visually compelling content that enhances both the online and in-studio experiences for our clients. They will collaborate with the Sales and Marketing department to understand the specifics of monthly promotions, ensuring that all designs align with campaign goals, and will offer constructive feedback on past and potential design strategies. This role requires forward-thinking in contributing to the annual marketing plan while adhering to timelines and budgets for the design and production of campaign materials.
We also produce in-house merchandise, and this role will play a key role in the design and aesthetic development of these products. The role will be responsible for creating all marketing materials supporting the promotion and launch of each merch season, which happens twice a year.
While much of your work will focus on crafting content for our members and consumers, you’ll also take the lead in creating internal assets like company presentations, training materials, and monthly newsletters. These assets will not only keep our team informed and engaged but will also be used by upper management for both internal and external presentations, and by the Operations teams for training and onboarding of all new hires. Maintaining a cohesive, polished aesthetic that can, at times, feel corporate and always distinctly on-brand is crucial to ensuring consistency across all communications.
In this role, you'll be responsible for creating a suite of easy-to-edit templates for our in-studio teams. These toolkits should be user-friendly, allowing team members with no design experience to use them effortlessly. You'll also guide the teams through how to use and update these assets, ensuring they feel confident and equipped to keep everything looking current and on-brand.
Staying attuned to current youth trends, the Graphic Artist will skilfully integrate this understanding into both brands, while maintaining consistency with existing brands’ DNA. You should be passionate about enhancing the brands' visual presence, both online and offline, blending precision with creativity. This approach, known as “painting things with The YM/STRONG Brush,” will be essential. As the Graphic Artist, a key part of your role will be to keep all company assets up-to-date and relevant. You'll need a sharp eye for detail, whether you're in the studios or the office, to spot any outdated or incorrect materials. It will be your responsibility to flag these to the appropriate teams for timely updates and corrections, ensuring consistency across all our collaterals.
CAMPAIGN IDEATION (15%)
In your role, you will work closely with the Sales and Marketing department to transform campaign visions and ideas into reality. Reporting directly to the Marketing Manager, you will be responsible for developing compelling storyboards and curating visuals that align with the campaign briefs. Your creative expertise and meticulous attention to detail will ensure that each visual element not only meets the campaign objectives, but also resonates deeply with our audience.
As part of a highly collaborative team, your voice and opinions will be valued in team meetings, where you’ll be encouraged to provide ideas and suggestions to enhance and improve our campaigns. By translating strategic concepts into engaging visuals, you'll play a key role in effectively communicating our campaign messages and driving brand engagement.
CREATIVE WORKFLOW MANAGEMENT (15%)
In your role, you will be responsible for managing content and ensuring that all assets are consistent and on-brand across both digital and in-studio platforms. You will oversee the organization and maintenance of content, making certain that every piece aligns with our brand guidelines and visual standards. Your keen eye for detail and deep understanding of brand cohesion will be crucial in delivering a unified and compelling brand experience.
With guidance from the Marketing Manager, you will be managing your own workflows, ensuring it aligns with ongoing campaigns promotion timelines. It's your responsibility to distribute assets effectively, whether online or physically in our studios, and to liaise with Operations to ensure assets reach their intended destinations. Additionally, you'll determine the best placement for different assets to maximize impact, all while working within tight timelines and budgets.
OTHERS (10%)
It may be a requirement for the Graphic Artist to support the business across other functions. The scope can also change as we approach new markets and pick up new initiatives. This role will also be in charge of:
- Developing and managing content for our in-house merchandise
- Dabble in and support the Marketing Manager in copywriting as they see fit
- Support the internal team with any relevant corporate assets
- Highlighting and flagging of any incorrect or outdated assets
- Support the Brand Elevation Manager on the ground at community events
- Familiarize themselves with the local and international fitness and related lifestyle landscape to keep abreast of trends, operational developments, behavioural trends in order to contribute meaningfully to HQ discussions on business direction and standards
- Engage with the team and clients of all the entities within the Group on a regular basis to discover new angles or personalities for features, and to ensure that they are truly integrated into the business and its culture
- Upskilling the in-studio teams when using the design toolkits you have created
- Provide support to other departments under the Move Repeat umbrella where required
As a Full Time employee, it is expected that the Graphic Artist is an exclusive employee of the company.
TEAM STRUCTURE:
In this multi-brand role, the Graphic Artist reports directly to the Marketing Manager under Move Repeat. You will work directly under the Marketing Manager, who oversees and manages the team's creative outputs, ensuring that your designs align with our brand vision and campaign goals. You will also support the following departments: Sales, Brand Elevation, Human Resources and Operations.
THE SKILLS YOU’LL NEED:
This job is for you if you have the following skill set:
- Minimum of 2 years of experience in a similar role in an agency setting.
- A strong portfolio showcasing a diverse range of creative work.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
- Strong organizational and multitasking skills.
- Excellent attention to detail and ability to meet tight deadlines.
- Ability to work and communicate collaboratively in a team-oriented environment
