What You'll Do
Lead Generation & Performance Marketing – B2C & B2B
- Strategize, execute, and optimize paid campaigns, including Google SEM and Meta Ads.
- Develop and implement a strategic SEO roadmap to improve organic traffic and lead conversion.
- Execute and optimize an effective email marketing funnel.
- Identify, research, and test new potential lead generation channels for the brand.
Market Intelligence
- Maintain up-to-date knowledge of industry trends and best practices in digital marketing and e-commerce.
- Track competitor intelligence, including digital presence, activity, and promotions, to stay competitive.
Segmentation
- Develop and prioritize customer segments for effective targeting.
- Create detailed marketing plans for each segment across various channels.
Content Marketing
- Develop content plans and campaigns, particularly for special occasions and non-discount promotions.
Data & Performance Tracking
- Build and maintain a data framework for tracking performance using tools like Google Analytics and Google Data Studio.
- Analyze digital marketing channels and online store performance through platforms like Shopify, Lazada, Shopee, and Google Analytics.
- Monitor weekly revenue and sales targets across all channels and campaigns.
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What We Are Looking For
- Experience: Proven experience in performance marketing, particularly in managing SEM, Meta Ads, and SEO strategies.
- Data-Driven: Strong analytical skills and ability to work with data tools such as Google Analytics, Shopify, Google Data Studio, etc.
- Digital Marketing Expertise: Solid understanding of e-commerce and digital marketing trends, with the ability to stay ahead of industry best practices.
- Campaign Management: Experience in developing and executing successful paid and organic marketing campaigns.
- Creative Mindset: Ability to create and implement engaging content marketing strategies.
- Leadership: Ability to lead a marketing team effectively and collaborate across departments.
- Adaptability: Willingness to adapt and grow with the business, adjusting strategies as needed.
*Note: Job description may evolve based on growing business needs and discussions with the team.*
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