Key Responsibilities:
- Drive all the cross-department collaboration and communication to execute your vision for in-person and virtual event participation, ensuring clarity and preparation are a top priority with your stakeholders;
- Create and manage our event calendar (ensuring there is brand coverage across all relevant industry/trade-specific events and broader categories, organizing and preparing event deliverables, etc.);
- Define success metrics, goals, and their relativity to department and company goals;
- Work hand in hand with the Director of Marketing to develop quarterly and yearly sponsorship and partnership commitments to events, using your expertise to guide suggestions;
- Partner closely with our internal and external speakers who participate in external events, ensuring they’re prepared to execute at their best;
- Take ownership of planning and executing all demand generation activities required to promote your event strategy through digital and print marketing collateral and campaigns (such as email marketing, website posts, social media, print collateral, signage, etc.);
- Continuously analyze performance data to measure the effectiveness of event marketing strategies to inform future event participation/engagement efforts;
- Develop and manage the creation of materials supporting thought-leadership engagements – including topic development and creation, slide decks, presentation deliverables, abstract, digital and/or physical assets, pre and post-event email or partnership promotional efforts, etc.
- Conduct market and competitor research to ensure our event strategy is competitive and uniquely positioned;
- Work with customers to identify event partnerships (co-hosting webinars, presentations, event sponsorships);
- Collaborate with sales to ensure they are well prepared for their involvement at each event (attending, exhibiting, speaking, etc.), are on track with resources for pre-event prospecting and outreach activities, have the resources/collateral they need during the event, support post-event campaign attribution and distribution of leads, and ensure they are following up with prospects after the event promptly.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field;
- 3+ years of proven successful event marketing and execution for B2B SaaS companies;
- Must be located in Singapore or surrounding regions;
- Experience with strategizing, planning, and executing trade show exhibitions and sponsorships (e.g., booth presence, speaking opportunities, etc.);
- Proven ability to drive brand awareness, lead generation, & customer engagement;
- Demonstrated ability to own event strategies with little to no oversight;
- passionate about using data to drive strategy;
- Proficiency in using marketing automation tools, preferably HubSpot;
- Experience in vendor negotiation, sponsorship contracts, fulfillment, and expo strategies;
- Passion for out-of-the-box event strategies, with examples of previous risks taken that led to positive results;
- In-depth knowledge of managing speaker preparation with executive and senior leaders;
- Excellent understanding of marketing automation platforms and activities;
- Familiarity with data analysis and using metrics to inform event strategy;
- The ability for potential travel ~10% of the time;
- Self-motivated, with the ability to work independently and manage multiple projects simultaneously
Preferred Experience/Qualifications:
- Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM;
