About Coco & Eve:
Coco & Eve was founded in 2018, capturing the spirit of Bali with clean, vegan beauty products, sprinkling its magic across all of our innovative formulas. With 22 beauty awards and operating in 38 countries across retail, Amazon & our direct channel, we are set to continue our rapid growth. From haircare, suncare and skincare, we combine clinically proven actives with tropical goodness and a sustainable beauty focus.
In 2024, we have a product launch pipeline with 15 product launches across 8 key moments plus we are launching the brand instore with top global retailers. It will be the biggest year for Coco & Eve in the brand's history.
About the Job:
As Head of Influencer Marketing and Content, you will play a key role in our brand team, driving the brands success through engaging and brand defining content and global influencer marketing campaigns. If you are a marketer with a passion for driving brand success through influencer partnerships and compelling content we would love for you to join us. We are looking for a driven, social savvy Head of Influencer Marketing & Content to elevate our brand to new heights, shape our influencer strategy, and drive unparalleled brand growth.
Key Responsibilities:
- Take complete ownership of our TikTok strategy, driving growth through TikTok Shop, live streams, and both paid and organic content.
- Continuous focus on our TikTok growth, aiming for over 40 million monthly views, focusing on EMV and revenue growth with innovative platform features such as TikTok shop.
- Strategize and execute innovative cutting-edge influencer marketing, content and brand activation strategies.
- Collaborate with internal teams for seamless campaign execution and integration for new launches and existing product campaigns.
- Identify and build relationships with top global influencers, negotiating contracts and ensuring clear deliverables are met, and aiding brand growth strategy.
- Lead end-to-end influencer campaigns, achieving significant TikTok growth.
- Plan campaigns around product launches and key promotions.
- Forge strategic brand partnerships and lead exciting quarterly offline events.
- Coordinate global activations to boost brand awareness.
- Drive engaging, video-led storytelling, ensuring content strategy aligns with brand standards, with a focus on brand growth
- Analyze performance of campaigns, focusing on key metrics such as reach, engagement, EMV, CPV and providing actionable insights based on these.
- Prepare weekly performance reports and manage P&L and influencer marketing budgets for maximum impact.
- Mentor and lead the influencer and content team, fostering a culture of innovation and productivity, staying ahead of industry trends and creating industry leading influencer campaigns across social media.
Requirements:
- Bachelor's degree in marketing, communications, business, or a related field (Masters degree is a plus).
- Proven experience in influencer marketing, with a track record of successful campaign management - a minimum of 5 years experience.
- Strong leadership and team management skills.
- Analytical mindset with the ability to interpret campaign data and provide actionable insights.
- Strong knowledge of social media platforms, (tiktok specifically), influencer trends, and digital marketing strategies.
- Excellent communication and interpersonal skills to effectively collaborate with influencers, brand partners, and internal teams.
- Proficient in managing multiple projects simultaneously, meeting deadlines, and adapting to changing priorities.
- Analytical mindset with the ability to interpret data and make data-driven recommendations.
- Familiarity with influencer marketing tools, analytics platforms, and content management systems.
- Attention to detail and strong organizational skills to ensure accuracy and efficiency in campaign execution and documentation.
- Creative thinking and the ability to identify unique and innovative partnership opportunities.
- Passion and knowledge of the beauty industry, knowledge of competitor brands and consumer marketing.
- Understanding of legal and ethical considerations related to influencer marketing, including disclosure guidelines and copyright regulations.
What We Offer:
- The opportunity to lead a team within a renowned beauty brand with a global footprint.
- A collaborative work environment where creativity and innovation are encouraged.
- Competitive salary and benefits package.
- A role where you can impact and grow with the company.
This job has everything for the right applicant, and is available immediately. All applications will be treated confidentially.
Only successful candidates will be contacted.
