Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. This allows the Senior Marketing Manager to create a target audience and build campaigns and promotions aimed at this group of customers.
Senior Marketing Manager Duties and Responsibilities
A Senior Marketing Manager has many duties and responsibilities. Although specific positions will dictate a Senior Marketing Manager’s undertakings, there are several primary responsibilities common to this occupation. A review of current job listings identified the following main tasks and responsibilities.
Conduct Market Research
Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. This allows the Senior Marketing Manager to create a target audience and build campaigns and promotions aimed at this group of customers. Some Senior Marketing Managers will gather this data themselves by analyzing business reports and conducting surveys or focus groups, while other Senior Marketing Managers will have a staff to gather this information for them, allowing them to focus solely on interpreting the data. They may even have an entire department dedicated to market research at their disposal.
Implement Marketing Strategies
Planning and implementing marketing strategies is another large part of the Senior Marketing Manager’s job. This may include creating or altering brand images, reaching out to a new target audience and creating a budget to cover all necessary expenses. Senior Marketing Managers may assist in the creative portion of the process, but usually they organize appropriate teams to perform each duty and then oversee their progress to ensure the strategies are successfully rolled out.
Conduct Performance Analysis
Senior Marketing Managers must analyze their marketing team and any other department teams they may work with to establish whether or not all personnel are contributing to the marketing strategies and campaigns they are assigned to. The Senior Marketing Manager should offer assistance and their expertise to any staff who is struggling or falling behind. They must also analyze their campaigns to determine if they are successful or whether or not they may need to modify them.
Senior Marketing Manager Skills
Senior Marketing Managers should be creative individuals with fantastic interpersonal skills. They must be extremely motivated and possess strong leadership skills. They should also be excellent communicators both orally and in writing. Employers look for candidates with all of these traits as well as the traits listed here.
Core skills: Based on job listings we looked at, employers want Senior Marketing Managers with these core skills. If you want to work as a Senior Marketing Manager, focus on the following.
- Knowledge of market research practices and techniques
- Knowledgeable on principles, practices and techniques of marketing strategies
- Experience analyzing data
- Proficient computer skills
- Budget and cost analysis experience
- Knowledge of social media platforms
- Project management experience
- Experience running large scope projects with cross-over departments and large teams
Advanced skills: While most employers did not require the following skills, multiple job listings included them as preferred. Broaden your career options by adding these skills.
