THE BACARDI STORY
Ours is a vibrant, family-owned spirits company, nurtured by seven generations of the Bacardí family. We are the largest, privately held spirits company. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits world by creating the world’s first light-bodied rum. His fearless, bold and entrepreneurial spirit lives on in Bacardi today.
From humble beginnings in a small tin-roof distillery in Cuba to a global company with a portfolio of more than 200 of the world’s best brands and labels including BACARDI® rum, GREY GOOSE® vodka, PATRÓN® tequila, MARTINI® vermouths and sparkling wines, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, CAZADORES blue agave tequila, WILLIAM LAWSON’S® whisky, ERISTOFF® vodka and many others.
Today we are an extended family of more than 7,000 employees (affectionately known as Primos – which is the Spanish word for cousins) across the globe.
OUR CULTURE
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do.
· Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
· Family; We treat each other, and our communities, like Family. Always.
· Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
ROLE: TRADE AMBASSADOR
FUNCTION: ADVOCACY
LOCATION: SINGAPORE
Advocacy seeks to drive brand and drink recommendations by building relationships with influential bar staff
YOUR OPPORTUNITY
You will become the face and voice for our brands to the community, crafting and delivering the brand programming agreed in our sales, marketing and advocacy strategy. You will embody and represent the brand’s image and values externally and internally with the opportunity to leave your legacy as our Spirits expert.
Your deep knowledge about the Category, the Brands and their heritage along with your ability to inspire and excite consumers, partners and Primos about our products is the key to success in this role.
ABOUT YOU
For this role you must be self-confident, with personal drive and a strong work ethic to proactively seek opportunities for BACARDÍ. You must be a coach of Spirits, have top mixology skills, have good reputation in the industry and be social-media savvy.
RESPONSIBILITIES
WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
· Develop loyalty with the trade, so they list and push Bacardi brands.
· Drive bar training in relevant outlets to promote Bacardi brands and educate the on premise on creating the perfect serve.
· Identify and ‘mentor’ bartenders to become ‘brand champions’ for Bacardi brands, so that they promote the brand to both consumers and to other bartenders.
· Lead advocacy programs i.e Barrels & Bees, Whisky Dinners and Highball Challenge
· Push additional listing of our brands and cocktails in key on trade account
· Able to conceptualize, execute and evaluate consumer promotions
· Manage HORECA and Cocktail Bars– You will be the key account manager for this segment
SKILLS
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
· Must be able to communicate very well (English)
· Have good knowledge about the total Spirits category
· Relevant F&B experience
· Confident Presenter
· Socially engaging
· Wide network of strong industry relationships
· Strong organizational and time management skills
· Comfortable with basic Excel/PowerPoint
PERSONAL QUALITIES
· Great communication skills and able to send across messages across very clearly and consistently
· Loves to deal with different kind of people. Able to create lasting relationships
· Insightful. Easy to see consumer or trade trends
· Willing to travel domestically as well as in the region
· Founder’s mentality- ability to plan and organize your time
