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Jobs in Singapore   »   Jobs in Singapore   »   Information Technology Job   »   Manager , Social Media & Content Marketing
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Manager , Social Media & Content Marketing

Arts House Ltd.

Arts House Ltd. company logo

Job Description:

We are seeking a talented Social Media and Content Writer Specialist to join the Marketing & Communications team.


The ideal candidate is a creative thinker, excellent writer, and adept researcher who can develop engaging content across various platforms. You will work closely with colleagues in the Marketing & Communications team and Programming & Producing teams to create compelling content that resonates with our target audience.


Duties & Responsibilities:


Research & Ideation

  • Conduct research to generate ideas and conceptualise creative content for various target audiences across platforms, including social media, video, and e-mailers, to achieve communications, marketing, and festival / programme objectives.
  • Develop good knowledge of organisation / festival / programme brand knowledge, positioning and tone of voice.
  • Stay updated with industry trends and best practices in content writing and digital marketing to enhance the editorial calendar.

Content Creation and Editing

  • Write clear, concise, and engaging content for our website, social media, e-mailers and other marketing channels.
  • Identify, curate and develop content from festivals and programme assets.
  • Creating an editorial calendar for timely and strategic content ideas throughout the year.
  • Conduct interviews, attend rehearsals, etc., for content generation.
  • Craft stories that resonate with various target audiences and encourage engagement.
  • Distil complex concepts into easily understood content.
  • Create and schedule posts for multiple social media channels.
  • Edit and proofread content for accuracy, clarity, consistency, and adherence to the festival / programme brand style and tone of voice.

Monitoring and Management

  • Manage content distribution to online channels and social media platforms to increase web traffic.
  • Keep up to date with industry best practices and monitor content activities of other arts centres and festivals websites.
  • Monitor and analyse online statistics, including social ad web traffic, user demographics, and content performance, to inform content strategy.
  • Manage and complete multiple content writing projects on time.

Collaboration & Strategy

  • Collaborate with the Marketing & Communications and Programming & Producing teams to develop content strategies supporting marketing initiatives, ensuring alignment and consistency in messaging, branding, and style across social media and digital platforms.
  • Develop content distribution and promotion efforts to increase brand visibility and drive traffic across social media and digital platforms.
  • Strategize content creation and distribution for respective social media platforms based on target audience.

Requirements:


Education

  • Degree in English, Marketing, Communication, Journalism or a related field

Experience

  • Minimum 5 years of experience in arts/events related industry such as events marketing, arts marketing, digital marketing and social media
  • General knowledge of the arts is important
  • Proven experience as a Content Writer, Copywriter, Social Media Manager/ Specialist or similar role
  • Strong writing and editing skills to produce high-quality content
  • Familiarity with various writing styles and media types
  • Proficiency in content management systems (CMS) and other digital tools
  • Experience candidate will be considered for a higher appointment

Skills

  • Excellent research skills and the ability to gather, analyse and present information effectively
  • Highly articulate and versatile writer with excellent editorial skills; solid command of English with the ability to create compelling headlines that capture attention
  • Good knowledge of respective social media platforms, their uses and functions and target audience
  • Excellent project management skills
  • Strong communication and collaboration skills

Characteristics

  • Ability to thrive in a fast-paced, high-energy work environment
  • Strong multi-tasking skills and ability to meet tight deadlines

Do note that this is a 2-year contract role.

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