- Design, implement, and monitor marketing strategies that align with the company’s objectives.
- Analyze market trends and consumer needs to tailor marketing efforts accordingly.
- Collaborate with sales, product, and content teams to develop cohesive messaging and presentation.
- Manage social media platforms, corporate communications, and branding to ensure a cohesive public image.
- Oversee the creation and execution of digital and print marketing campaigns.
- Prepare and monitor the marketing budget on a quarterly and annual basis.
- Use data analytics to gauge the effectiveness of campaigns and to optimize future marketing strategies.
- Supervise and mentor the marketing team and foster a collaborative environment.
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