Company Profile
With over 1 million unique visitors and over 2.5 million page views each month, SETHLUI.com is the highest-read food blog in Singapore. SETHLUI.com started as a blog, but has evolved to incorporate multiple writers as a hybrid, online publication with a personal voice.
Having a keen interest in eating, travelling and drinking, we cover everything from hawker food to premium fine-dining restaurants like Ku De Ta, Morton’s, Long Bar Steakhouse and so on.
Above all, we try to give honest, balanced reviews without getting sued by restaurant owners. This is more than your average food and travel blog.
Additional Instructions
Please send in your application and portfolio (If any) via email to [email protected].
Key Responsibilities:
- Handle and execute new and upcoming F&B awards project
- Sourcing and implementing new affiliate opportunities and other alternative business opportunities
- Support the marketing of media outlets by monitoring the results of content delivered on global social media platforms including Facebook, Instagram, YouTube, using analytics tools to identify trends and key learnings
- Develop e-commerce channel listings
- Assist in preparation and inventory of e-commerce business
- Create written content for different digital platforms and audiences, understanding audience profile, and platform requirements
- Reach out to influencers for collaborations
- Assist in client management and reporting
- Any other ad-hoc duties as assigned
- Operates and maintains proper levels and calibration of cameras, audio and video recorders, and other production equipment
Key Requirements:
- Pursuing a Diploma/ Bachelor’s Degree in Mass Communications, Marketing, Business or related field
- Advanced writing skills to prepare social media materials
- Understand social media platforms and how to engage audiences using different types of image-based content
- Familiar with digital advertising and online marketing campaigns
- Well-organized and prepared for multiple project management
- Basic knowledge of marketing techniques
- Willing to learn, meticulous and responsible
- Positive attitude, self-motivated, and able to work under minimal supervision
- Team player with excellent communication, negotiation, and interpersonal skills
- You will also need to be intrinsically motivated, performance-driven and result-oriented
