- Data Analysis: Monitor and analyze social media metrics and performance across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
- Reporting: Create regular reports summarizing key performance indicators (KPIs) and trends, presenting findings to the marketing team and stakeholders.
- Content Strategy: Collaborate with the content team to optimize posts for engagement and reach based on data insights.
- Audience Insights: Research and analyze audience demographics, behaviors, and preferences to inform marketing strategies.
- Competitor Analysis: Monitor competitor social media activities and industry trends to identify opportunities and threats.
- Campaign Support: Assist in the development and execution of social media campaigns, tracking their effectiveness and making recommendations for improvement.
- Social Listening: Utilize social listening tools to gauge brand sentiment and monitor discussions
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