Job Description:
We are looking for an experienced Sales Promotion Manager to lead the online promotion and sales conversion of our smart home products. This B2C role requires a candidate who can effectively implement and refine promotion strategies while demonstrating strong communication skills and innovative thinking.
Responsibilities:
1. Online Promotion
Strategy Development: Formulate effective online promotion strategies based on market demands to boost brand awareness and product visibility.
Platform Management: Manage and maintain the company’s presence on key online platforms such as Xiaohongshu, TikTok, Facebook, and Google.
Content Creation: Oversee video production, shooting, and editing, sharing project case videos to enhance localized marketing in Singapore, with an emphasis on culturally relevant content.
Produce bilingual (English and Chinese) videos and voiceovers that resonate with the local audience.
Integrated Multi-Platform Promotion: Ensure seamless workflows to synchronize video and content releases across various platforms.
2. Offline Promotion at Exhibitions
Participate in offline exhibitions as needed, managing publicity and event planning.
3. Sales Reception and Conversion
Customer Reception and Consultation: Provide both online and offline consultation services, welcoming local clients with fluent communication in English and Chinese.
Sales Closed-Loop Management: Develop a sales follow-up process to ensure a smooth transition from customer engagement to final conversion.
Customer Relationship Management: Build and nurture long-term relationships with clients to enhance satisfaction and loyalty.
4. Improving Advertising ROI
Advertising Optimization: Analyze and enhance ad placements to improve return on investment.
Utilizing AI Tools for Efficiency: Leverage AI tools to streamline tasks such as copywriting, video editing, and shooting.
Maximize resource utilization by creating versatile content in a single shoot for reuse across multiple platforms.
Project Support: Assist the project director in achieving performance goals and ensuring promotional targets are met.
Requirements:
Minimum of 3 years of experience in sales promotion or related fields.
Familiarity with the operations of social and search platforms like Xiaohongshu, TikTok, Facebook, and Google.
Bilingual proficiency in English and Chinese, capable of fluent communication with local clients.
Experience in video production and shooting, with a talent for utilizing AI tools to enhance workflows.
Exceptional skills in customer communication and sales conversion.
