Scope:
- To be the data custodian for the brand, maintaining and monitoring the customer and prospect databases and behavior trends to ensure data quality, accuracy, and regular updating.
- Providing timely reports, analysis and recommendations.
- To promote the right data input practices and processes across the entire team.
- Monitor, analyse, evaluate and report on sales funnel, service throughput, retail campaign performance, effectiveness and ROI.
- Leverage on Salesforce, Marketing Cloud and automation to formulate data-driven analytics report and market relevant products to new and existing customers.
- Develop and implement CRM plans and activities, and to improve the overall customer experience with the brand and dealership to increase brand loyalty and advocacy.
- Regular evaluation of customer touch points, CRM processes, database management cleansing, customer retention activities, aftersales lifestyle management, collaboration and sponsorship requests.
- Any other duties assigned by management from time to time.
- Devise and develop a compelling value proposition for customer retention by highlighting the aftersales services and benefits available at key touch points
- Set up automated communications based on customer segments and lifecycle touch points
- Design acomprehensive member engagement plan comprising a range of exclusive benefits, rewards, giveaways, and privileges, and engage regularly with members to foster a sense of community and appreciation
Requirements and skills
- Bachelor’s Degree in Marketing, Communications, Business Administration or relevant discipline
- At least 4 years of proven, strong and relevant experience as a Marketing or CRM Executive or similar role
- Experienced in customer relationship strategy and implementing effective targeted and automated campaigns
- Experienced in data segmentation and analysis
- Experienced with Salesforce and Marketing Cloud is advantageous
- Thorough knowledge of strategic planning principles and marketing best practices
If you meet the requirements of this role, please email a detailed resume in Word document to Chloe Tan Hui Lin. Email: [email protected]
Chloe Tan Hui Lin
CEI Registration No.: R1765524
Recruit Express Pte Ltd
EA99C4599
*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified
