Job Summary:
Working closely with the Marketing Manager, your primary role lies in the development and execution of the company’s overall marketing and communications strategy that encompasses both offline and online marketing channels. The objective is to build, maintain and expand moolahgo’s brand outreach, social media presence, promotions or marketing campaign and ultimately grow the company’s user base to meet targets. This will include monitoring and ensuring proper use of the corporate brand, managing and maintaining the company’s website, mobile apps, and email/ CRM software, create social media content. The communication efforts will also require you to copywrite, review and produce collaterals, as well as planning and implementing events and initiatives. You will also be tasked to monitor, track and report on campaign performance. Other duties will include assisting in the recruitment, training and management of a pool of volunteers or interns.
Main Responsibilities:
- Work with Marketing Manager to manage and execute / implement full spectrum of marketing & communications plans to achieve company goals and targets
- Conceptualize development and execution of advertising creative ideas, design and layout in support of all marketing activities such as advertising, print and digital media (print, direct mailers, flyers, newsletters etc.)
- Produce marketing graphics and/or simple videos to support the marketing activities
- Conceptualize copywriting & production of presentation materials, online content, marketing collaterals – brochure, EDM, presentation slides, fact sheets, press releases, website, social media, etc.
- Conduct market research on competitors marketing campaign, brand positioning and awareness
- Develop marketing plans and strategies to increase brand awareness and market share
- Drive digital marketing programs for the business with strong focus and understanding of product branding
- Manage the professional website content architecture and identify approaches / strategies to improve the website
- Carry out Search Engine Optimization (SEO) / Google Adwords / backlink marketing campaign
- Conceptualize and set up lead generation platform through different marketing channels
- Evaluate the effectiveness of marketing channels and activities
- Support Customer Service center in handling customer queries/ complaints
- Organize and coordinate marketing events such as client events, lucky draws, conferences, webinars, and trade shows
Requirements:
- Min GCE ‘A’ Level / Diploma / Degree in any marketing discipline
- Strong knowledge in conceptualism, planning and execution of marketing activities
- Able to evaluate marketing activity and monitor competitor activities
- Must be well-organized, well groomed & possesses outgoing disposition
- Excellent command in written and verbal English (to be able to execute the strategy and content for the company's social media platform in English)
- Outgoing personality, with excellent organizational and prioritizing skills, mature and analytical
- High levels of creativity
- Enthusiastic, results-oriented and able to work independently
- Meticulous with an ‘eye’ for details
- Able to work in fast-paced environment and handle pressure well
- Ability to write and converse in Bahasa Indonesia a plus
- Interested candidates may send us a detailed resume, current & expected remuneration package and marketing portfolio (if any)
