Roles & Responsibilities
IQPC is looking for a highly motivated Marketing professional with online and offline marketing experience and a passion for driving results through innovation.
The Regional Marketing Director covers the planning and execution of comprehensive marketing strategies to drive website traffic, generate leads, and ultimately attendees, guests and sponsors to relevant digital/ in-person events using a full range of direct and digital marketing channels across APAC.
The ideal candidate will be highly creative, up-to-date on the latest online media platforms, have knowledge in creating multi-channel marketing campaigns, be social media savvy, able to forge external partnerships, have exceptional written communication in Chinese and organizational abilities.
Responsibilities:
- Conducting detailed response analysis and formulating targeted marketing strategies by using our CRM system
- Develop and implement online content marketing strategies with focus on driving traffic to your event website and generating qualified enquiries
- Manage key markeing channels including SEO, paid search, affiliate marketing, email marketing and social media
- reporting, analysis and on-going optimisation of all marketing channels
- forging long-term marketing partnerships with associations, publications and social media influencers
- working closely with other internal departments to achieve project objectives
Requirements:
- Tertiary qualififcation in Marketing or Business
- Experienced in digital and B2B marketing in APAC OR SEA
- B2B marketing or related conference marketing experience preferred
- Results driven, self-motivated and determined to succeed
- Creative problem-solver and effective decision maker
- Strong negotiator who thrives under pressure and is capable of meeting tight deadline
