We are seeking a talented and data-driven HubSpot Specialist with a focus on Marketing Operations to join our dynamic team. The ideal candidate will play a crucial role in managing, optimizing, and leveraging our HubSpot platform to drive marketing performance, enhance campaign effectiveness, and improve operational efficiency. This role requires a balance of strategic marketing insight, technical expertise, and a deep understanding of HubSpot tools.
In this role, you will benefit from the mentorship of highly skilled experts and you will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company.
Key Responsibilities:
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying current and future needs.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Appraise important metrics that affect website traffic, service quotas, and target audience
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Identifies critical conversion points and drop off points and optimizes user funnels.
HubSpot Management:
- Administer workflows, automation, lead nurturing, segmentation, and reporting.
- Manage and optimize HubSpot and Salesforce integration for seamless data syncing.
- Customize HubSpot dashboards to track KPIs and campaign success.
Lead Management:
- Capture leads through forms, pop-ups, and CTAs; enrich profiles with detailed data.
- Manage lead scoring, segmentation, and personalized email workflows.
- Oversee lead routing, assigning leads to sales reps, and ensure smooth CRM integration.
- Generate reports on lead activity, funnel progression, and campaign ROI.
Marketing Operations & CRM:
- Design and automate scalable marketing processes.
- Maintain data hygiene within HubSpot (deduplication, enrichment, segmentation).
- Align marketing and sales strategies for a smooth handoff between teams.
- Integrate HubSpot with tools like Salesforce, Calendly, Monday.
Campaign Execution & Analysis:
- Assist in campaign planning, execution, and optimization across channels.
- Conduct A/B tests and analyze results for improved performance and ROI.
Reporting & Analytics:
- Generate reports on key marketing metrics (traffic, leads, conversions).
- Use HubSpot tools to deliver insights for campaign and lead generation optimization.
Collaboration & Communication:
- Collaborate with sales, content, and design teams for campaign consistency.
- Act as the point of contact for HubSpot-related inquiries and best practices.
- Stay updated on HubSpot features and marketing trends.
Requirements:
- Bachelor's degree in marketing, business administration, or a related field.
- 3-5 years of experience in a marketing operations or digital marketing role, with a strong emphasis on HubSpot.
- HubSpot certification(s) (e.g., Inbound Marketing, HubSpot Marketing Software) are highly preferred.
- Experience with marketing automation, CRM management, and data analysis.
- Proficiency in setting up HubSpot workflows, campaigns, and reports.
- Excellent analytical skills, with the ability to analyze data and make data-driven decisions who enjoy a fast paced entrepreneurial environment.
- Ability to work well with a multi-cultural global team
- Willingness to work in a global, multi-time zone company environment
- Prefer working in a collaborative, cross-team capacity. This role requires to work across functions and departments to bring the product to life. At the centre of the entire organization, constantly interacting with teammates and prospects.
- Ability to work independently and as part of a team.
- Self starter with high level of autonomy
How to Apply:
If you are excited about this opportunity and believe you have the skills and qualifications to excel as our Marketing Operations Manager, please submit your resume for consideration.
We appreciate all applications, but only selected candidates will be contacted for an interview.
Thank you for considering joining the RegASK team. We look forward to reviewing your application!
