LIGHT YEARS is a full service communications agency that harnesses the power of digital and social media, as well as technology, ensuring that news travels fast. Light Years is a division of Words Worth Media (est. 1991).
The culture
Innovative - Driven by collaboration, passion and initiative.
Instinctive - Move at light years speed, yet leave no stones unturned where it
comes to ideation and service.
Insightful - A thoughtful approach to digital marketing. Our ears are always on the ground and our finger on the pulse.
Ingenuity – Creative ideas are celebrated and admired.
The role
We are looking for a Copywriter & Content Strategist to work alongside creative and accounts teams to conceptualise, develop and produce textual content for campaigns and collaterals for social media, advertisements, events and activations.
The Copywriter & Content Strategist should have strong working knowledge of the digital media landscape. Experience in digital marketing is favoured.
We are seeking someone who is plugged in to the zeitgeist. A digital native with original ideas, with a good grasp of new and emerging platforms and trends. A Copywriter & Content Strategist who’s a natural storyteller who can decode internet language and code switch for audiences ranging from Gen Alpha to Auntie.
Please be the nitpickiest of us all. Call us out for using the word “nitpickiest”. We invite you to dot our “I”s and crossing our “T”s. Have the last read and the final say on what’s acceptable, and always advocate for great storytelling.
Responsibilities
- Interpret creative briefs to provide clear understanding of objectives and work required
- Comprehend communication strategies through creative briefings, and work closely with the designers to generate innovative ideas and concepts to fulfil clients’ brief
- Develop creative ideas and concepts, often in partnership with account managers and directors
- Develop press releases and content briefs for partner publishers such as media and influencers
- Present ideas to internal teams and clients
- Familiarise with clients’ products/services, target audience and their competitors’ activities
- Collaborate closely with account and planning teams
- Lead junior/middleweight creative teams in projects and provide clear direction
- Write clear and persuasive copy
- Build strong relationship with clients
- Proofread copy to check spelling and grammar
- Revise or redevelop ads or campaigns in response to feedback from creative team, account team, or clients
- Oversee campaigns through the production stage to completion
- Execute work on several campaigns when required
- Be passionate about social media, new platforms and emerging tech, share helpful information with colleagues, and provide inspiring creative ideas for works.
- Take responsibility and keep commitments when facing challenges or deadlines
Required Skills & Preferred Qualifications
- Minimum 2 years’ experience in a communications/copywriting role at regional/global creative agencies.
- Demonstrated success in delivering excellent campaigns.
- Ability to write good, clear copy in a variety of styles with accurate spelling and grammar.
- Ability to write copy that is original and impactful that meets the clients’ briefs.
- Excellent teamwork, communication, and interpersonal skills.
- Good time management and organisation with an acute attention to detail.
- Outstanding command of the English language, written and spoken.
- High level of personal credibility, dependability, and accountability.
- Demonstrated ability to prioritise and manage critical situations.
- Passion for the work and dedication to craft.
